""So you've got a lot of focus on refreshment and a lot of focus on protein, and people are definitely seeing more protein," Quincey said. "We might see fiber creep in this year." He said fiber can be put into anything because it's soluble in beverages. He gave the example of the Diet Coke Fiber+ drink from Coca-Cola, which has been available in Japan since 2017."
""The drink is advertised as sugar- and calorie-free, with five grams of dietary fiber per bottle. The drink was part of a "fast-growing segment where ingredients are added to beverages to address specific dietary needs," Quincey said in 2017. However, he said on Tuesday's Squawk Box that Diet Coke Fiber+ was still a "niche" drink, because "people don't buy drinks to have their fiber.""
Coca-Cola is exploring adding soluble fiber to beverages, noting that fiber can be incorporated into drinks and including Diet Coke Fiber+ sold in Japan since 2017. Diet Coke Fiber+ is sugar- and calorie-free and contains five grams of dietary fiber per bottle. The product entered a segment where ingredients are added to beverages to address dietary needs but remains niche because consumers rarely purchase drinks solely for fiber. Other major food and beverage companies anticipate fiber growth, with McDonald's and PepsiCo predicting fiber will be a significant trend. Social media "fibermaxxing" interest rose in 2025, linked to gut health and cholesterol benefits.
Read at Business Insider
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