"Top executives of food and beverage brands have predicted that 2026 will be the year of fiber. McDonald's CEO Chris Kempczinski said fiber was the first of his three big food trend predictions for 2026, and PepsiCo CEO Ramon Laguarta said in an October earnings call that "fiber will be the next protein." Coca-Cola's CEO, James Quincey, told CNBC at the World Economic Forum in January that his customers "might see fiber creep in this year.""
"We tried the fiber-enriched Diet Coke alongside its regular counterpart to see the difference. Both drinks are advertised as sugar- and calorie-free, but the Fiber+ one contains 5 grams of soluble dietary fiber. The Mayo Clinic advises that adults consume 14 grams of fiber for every 1,000 calories in their daily diet. Consuming sufficient fiber has been proven beneficial for gut health and reducing the risk of colon cancer."
2026 is emerging as a major year for fiber in food and beverage innovation, with executives predicting fiber as a dominant trend. McDonald’s CEO Chris Kempczinski and PepsiCo CEO Ramon Laguarta publicly forecast fiber’s rise, and Coca-Cola’s CEO James Quincey indicated fiber could "creep in" this year. Coca-Cola launched Diet Coke Fiber+ in Asia in 2017, and the product is available in Japan and other markets. A controlled experiment compared Fiber+ to regular Diet Coke. Both are sugar- and calorie-free, while Fiber+ contains 5 grams of soluble dietary fiber. Adequate fiber supports gut health and reduces colon-cancer risk.
Read at Business Insider
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