Santa Claus makes the switch to Pepsi in brand's latest dig at CokePepsi creatively uses Santa Claus to market its zero-sugar beverage, directly challenging Coke's longstanding association with the iconic figure.
Pepsi's redesigned fast-food logos feel a bit desperatePepsi's latest campaign employs humorous tactics to gain market presence against Coca-Cola, but lacks a clear reason for consumer preference.
Santa Claus makes the switch to Pepsi in brand's latest dig at CokePepsi creatively uses Santa Claus to market its zero-sugar beverage, directly challenging Coke's longstanding association with the iconic figure.
Pepsi's redesigned fast-food logos feel a bit desperatePepsi's latest campaign employs humorous tactics to gain market presence against Coca-Cola, but lacks a clear reason for consumer preference.
Pepsi signs Florian Wirtz deal after Bayern Munich's Jamal Musiala passed on themPepsi signed a lucrative sponsorship deal with Florian Wirtz as it strengthens its ties to football amid rising collaborations with players.
Judd Apatow to direct Coke vs. Pepsi movie Cola Wars with Steven Spielberg producingCola Wars will depict the intense rivalry between Coke and Pepsi in the 1980s, focusing on significant events and marketing blunders.
L.A. County sues Pepsi and Coca-Cola over their role in ongoing plastic pollution crisisLos Angeles County claims Coca-Cola and Pepsi misled the public about plastic recycling effectiveness, worsening pollution issues.
This clever ad was the one time Pepsi's trolling of Coca-Cola was actually funnyPepsi creatively leverages humor in advertising to challenge Coca-Cola's market dominance.
Steven Spielberg is producing a Coca-Cola vs. Pepsi movie, in case you were wondering where Hollywood is at right nowHollywood is repeating mistakes by pursuing brand-centric films instead of innovative storytelling, as seen in the upcoming 'Cola Wars'.
Steven Spielberg's Latest War Movie? Pepsi Vs. CokeCola Wars explores the iconic rivalry between Coca-Cola and Pepsi through significant historical events, directed by Judd Apatow.
Pepsi trolls Coca-Cola again in provocative new campaignPepsi has launched a new campaign in Australia called 'Tastes OK' that aims to highlight a design flaw in Coca-Cola's logo and packaging.The campaign invites people to ask themselves why settle for 'OK' when they can choose Pepsi Max.While bold and amusing, this risky strategy gives a lot of exposure to the rival brand and could potentially overshadow Pepsi's own identity.
Judd Apatow to direct Coke vs. Pepsi movie Cola Wars with Steven Spielberg producingCola Wars will depict the intense rivalry between Coke and Pepsi in the 1980s, focusing on significant events and marketing blunders.
L.A. County sues Pepsi and Coca-Cola over their role in ongoing plastic pollution crisisLos Angeles County claims Coca-Cola and Pepsi misled the public about plastic recycling effectiveness, worsening pollution issues.
This clever ad was the one time Pepsi's trolling of Coca-Cola was actually funnyPepsi creatively leverages humor in advertising to challenge Coca-Cola's market dominance.
Steven Spielberg is producing a Coca-Cola vs. Pepsi movie, in case you were wondering where Hollywood is at right nowHollywood is repeating mistakes by pursuing brand-centric films instead of innovative storytelling, as seen in the upcoming 'Cola Wars'.
Steven Spielberg's Latest War Movie? Pepsi Vs. CokeCola Wars explores the iconic rivalry between Coca-Cola and Pepsi through significant historical events, directed by Judd Apatow.
Pepsi trolls Coca-Cola again in provocative new campaignPepsi has launched a new campaign in Australia called 'Tastes OK' that aims to highlight a design flaw in Coca-Cola's logo and packaging.The campaign invites people to ask themselves why settle for 'OK' when they can choose Pepsi Max.While bold and amusing, this risky strategy gives a lot of exposure to the rival brand and could potentially overshadow Pepsi's own identity.
Review: Pepsi Zero Sugar Gingerbread Is A Festive Treat That's Hard To Find - Tasting TablePepsi has introduced a limited-edition Zero Sugar Gingerbread soda for the 2024 holiday season, combining familiar soda flavors with festive spices.
Pepsi and Pompeii Team Up for a Stylish Football-Inspired Capsule Collection | stupidDOPEPepsi partners with Pompeii for football-inspired streetwear collection.
Pepsi and Law Roach Unveil Bold, Retro-Inspired Wild Cherry Capsule Collection | stupidDOPEPepsi is collaborating with stylist Law Roach to launch a nostalgic fashion capsule collection inspired by the Pepsi Wild Cherry flavor.
Pepsi and Pompeii Team Up for a Stylish Football-Inspired Capsule Collection | stupidDOPEPepsi partners with Pompeii for football-inspired streetwear collection.
Pepsi and Law Roach Unveil Bold, Retro-Inspired Wild Cherry Capsule Collection | stupidDOPEPepsi is collaborating with stylist Law Roach to launch a nostalgic fashion capsule collection inspired by the Pepsi Wild Cherry flavor.
Why Pepsi turned a special edition of its can into a digital billboardPepsi Smart Can is a digital, connected device for high-tech marketing, focusing on self-expression and exclusive content creation.
Pepsi releases an instantly iconic 'Gladiator II' ad, Olipop dupes Mountain Dew, and Nike flips its logo upside downPepsi's updated ad with Megan Thee Stallion reimagines a nostalgic campaign for a modern audience.Olipop's new drink cleverly targets Mountain Dew with a competitive advertising strategy.
Why Pepsi turned a special edition of its can into a digital billboardPepsi Smart Can is a digital, connected device for high-tech marketing, focusing on self-expression and exclusive content creation.
Pepsi releases an instantly iconic 'Gladiator II' ad, Olipop dupes Mountain Dew, and Nike flips its logo upside downPepsi's updated ad with Megan Thee Stallion reimagines a nostalgic campaign for a modern audience.Olipop's new drink cleverly targets Mountain Dew with a competitive advertising strategy.
Football stars Jack Grealish, Vini Jr, others juggle it out at Wembley in Pepsi-Uefa pushPepsi launches a global ad campaign in partnership with UEFA Champions League, featuring well-known football stars in a street football game.
PepsiCo patrocina su primera colaboracion con Hulu dedicada a promover la cocina latinaPepsi launches its first streaming series, Talking Sabor, in collaboration with chef Aarón Sánchez, to celebrate Hispanic cuisine diversity.
Pepsi finally launches its new logo in stunning global campaignPepsi has launched its new brand identity with a global campaign after almost a year since the reveal.Pepsi's new logo is a blend of modern style and traditional timelessness, evolving its past iconic circular logo.
Best Ads of the Week: Magnum's anti-copycat ad & Elf's true crime mockumentaryPepsi encourages millennials to 'get wild' with their campaign promoting Pepsi Wild Cherry soda.Ikea creates a spoof brand called Eureka Spiritsis to tease customers before revealing it's actually Ikea.
Google's New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips | AdExchangerGoogle's search algorithm update now heavily factors in a local business's hours of operation into search and Google Maps results.For businesses that are open 24 hours, being listed in relevant search results at any time seems fair.
Fatburger serves a massive tribute to Pepsi-ColaFatburger is honoring Pepsi's 125th anniversary with a special burgerThe burger weighs 1.25 pounds and is priced at $15
Pepsi executive builds a sparkling Hamptons home for $4.69 millionPepsi's chief design officer, Mauro Porcini, purchased a modern Hamptons home for $4.69 million.The six-bedroom home features a Barbie-pink-and-baby-blue tennis court and various luxurious amenities.
Longtime PepsiCo Marketer Todd Kaplan ExitsPepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.
Pepsi CMO Todd Kaplan departs as cola wars heat upPepsi CMO Todd Kaplan is leaving the company after leading various successful marketing initiatives.
Longtime PepsiCo Marketer Todd Kaplan ExitsPepsi CMO Todd Kaplan steps down after 17 years to pursue new opportunities, leaving position vacant at a time of change for PepsiCo.
Pepsi CMO Todd Kaplan departs as cola wars heat upPepsi CMO Todd Kaplan is leaving the company after leading various successful marketing initiatives.