In September, Pepsi gave New Yorkers an exclusive opportunity to try their new line of Drips crafted beverages, where pop-ups at Domino Park showcased their innovation with unique ingredients.
Pepsi has recently signed a deal with Bayer Leverkusen and Germany star Florian Wirtz, starting next January, worth approximately €1m-1.5m, with additional social media promotion bonuses.
The unexpected collaboration between Pepsi and Pompeii aims to merge the exhilarating spirit of football with cutting-edge streetwear, appealing to a new generation of football enthusiasts seeking a blend of athleticism and style.