A Pepsi Marketing Campaign Worth Half A Billion Dollars Included A Supersonic Collab - Tasting Table
Pepsi's $500 million Project Blue rebrand adopted royal blue across packaging and a Pepsi-painted Concorde, producing an expensive promotional spectacle with practical drawbacks.
Coke and Pepsi both unveil new sodas made with cane sugar, but neither are what you'd expect
Pepsi, on Monday, announced the launch of Pepsi Prebiotic Cola, a new product it says has the taste of a traditional Pepsi plus three grams of prebiotic fiber, which can improve digestion and aid gut health.