Creative Bloq
3 months agoPepsi's Coca-Cola trolling ad isn't as clever as it looks
Pepsi's recent 'Tastes OK' ad campaign features a Diet Coke can and may be seen as desperate by placing its competitor in customers' minds.
Distinctive BAT's research on the ad showed that 48% of viewers attributed the debranded ad to Coke, mistaking it for a Coca-Cola ad. [ more ]