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coca-cola
Creative Bloq
3 months ago
Marketing

Pepsi's Coca-Cola trolling ad isn't as clever as it looks

Pepsi's recent 'Tastes OK' ad campaign features a Diet Coke can and may be seen as desperate by placing its competitor in customers' minds.
Distinctive BAT's research on the ad showed that 48% of viewers attributed the debranded ad to Coke, mistaking it for a Coca-Cola ad. [ more ]
time.com
3 months ago
Music

Why Taylor Swift Has Never Performed at the Super Bowl

Taylor Swift has been a topic of conversation surrounding the Super Bowl due to her boyfriend Travis Kelce playing in the game.
Swift has allegedly declined the Super Bowl halftime show in the past due to her partnership with Coca-Cola, a rival of the Super Bowl Halftime sponsor, Pepsi. [ more ]
Creative Bloq
3 months ago
Graphic design

Pepsi trolls Coca-Cola again in provocative new campaign

Pepsi has launched a new campaign in Australia called 'Tastes OK' that aims to highlight a design flaw in Coca-Cola's logo and packaging.
The campaign invites people to ask themselves why settle for 'OK' when they can choose Pepsi Max.
While bold and amusing, this risky strategy gives a lot of exposure to the rival brand and could potentially overshadow Pepsi's own identity. [ more ]
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The Drum
2 weeks ago
Marketing

Football stars Jack Grealish, Vini Jr, others juggle it out at Wembley in Pepsi-Uefa push

Pepsi launches a global ad campaign in partnership with UEFA Champions League, featuring well-known football stars in a street football game. [ more ]
The Drum
3 months ago
Marketing

Best Ads of the Week: Magnum's anti-copycat ad & Elf's true crime mockumentary

Pepsi encourages millennials to 'get wild' with their campaign promoting Pepsi Wild Cherry soda.
Ikea creates a spoof brand called Eureka Spiritsis to tease customers before revealing it's actually Ikea. [ more ]
Digiday
3 weeks ago
Dining

PepsiCo patrocina su primera colaboracion con Hulu dedicada a promover la cocina latina

Pepsi launches its first streaming series, Talking Sabor, in collaboration with chef Aarón Sánchez, to celebrate Hispanic cuisine diversity. [ more ]
Creative Bloq
2 months ago
Graphic design

Pepsi finally launches its new logo in stunning global campaign

Pepsi has launched its new brand identity with a global campaign after almost a year since the reveal.
Pepsi's new logo is a blend of modern style and traditional timelessness, evolving its past iconic circular logo. [ more ]
AdExchanger
5 months ago
Marketing tech

Google's New Algo Update Factors In Hours Of Operation; The Big Data Behind Big Chips | AdExchanger

Google's search algorithm update now heavily factors in a local business's hours of operation into search and Google Maps results.
For businesses that are open 24 hours, being listed in relevant search results at any time seems fair. [ more ]
New York Post
5 months ago
Design

Pepsi executive builds a sparkling Hamptons home for $4.69 million

Pepsi's chief design officer, Mauro Porcini, purchased a modern Hamptons home for $4.69 million.
The six-bedroom home features a Barbie-pink-and-baby-blue tennis court and various luxurious amenities. [ more ]
Daily News
5 months ago
LA food

Fatburger serves a massive tribute to Pepsi-Cola

Fatburger is honoring Pepsi's 125th anniversary with a special burger
The burger weighs 1.25 pounds and is priced at $15 [ more ]
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