Seiko partnered with Pepsi Cola to launch timepieces featuring the iconic red and blue colors reminiscent of the renowned "Pepsi" bezel. This collaboration aims to make luxury aesthetics accessible to the average consumer rather than just wealthy collectors. The origins of the bezel trace back to Rolex’s GMT Master, created for pilots to differentiate time zones. The nickname "Pepsi" arose organically among collectors, reflecting the cultural significance of these colors in watch history and their association with influential figures.
Rolex created the GMT Master in 1955 for Pan Am pilots who needed to track multiple time zones during international flights. Red indicated daytime hours, blue showed nighttime on the 24-hour bezel. Function came first, style followed naturally.
Both companies bring legitimate heritage to the table rather than slapping logos together for quick profits. The timing couldn't be better either, with luxury watches pricing themselves out of reach for younger enthusiasts who grew up seeing these red and blue bezels in movies and magazines.
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