#soft-drinks

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Inverse
3 months ago
Health

Soda Brands Are Adding Fiber to Their Beverages - Here's What Could Go Wrong

Americans consume only about 16 grams of fiber daily, while the recommended intake is almost twice that.
New soft drinks companies like Olipop and Poppi have products that contain as much as 9 grams of fiber. [ more ]
Creative Bloq
3 months ago
Graphic design

Pepsi trolls Coca-Cola again in provocative new campaign

Pepsi has launched a new campaign in Australia called 'Tastes OK' that aims to highlight a design flaw in Coca-Cola's logo and packaging.
The campaign invites people to ask themselves why settle for 'OK' when they can choose Pepsi Max.
While bold and amusing, this risky strategy gives a lot of exposure to the rival brand and could potentially overshadow Pepsi's own identity. [ more ]
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