#consumer-preferences

#consumer-preferences

Chinese electric cars pose a real threat to Western automakers due to affordability, technology, and consumer openness. [ more ]

AI tools are transforming content creation, but consumer preference for human-centric content challenges marketing strategies. [ more ]

Smaller and weirder games with cheaper price tags are finding success on platforms like Steam while big-budget games struggle. [ more ]

Denmark leads in organic food market with over 15% sales. [ more ]

Craft beer industry

Consumer preferences [ more ]

The traditional beer festival model is evolving in 2024 due to changing consumer demographics and preferences. [ more ]

Craft breweries, bars, and supermarkets are reducing the number of beers they produce, serve, and sell due to a decline in beer sales in the United States.

Consumers are opting for spirits, canned cocktails, or refraining from alcohol altogether, leading to a decline in beer sales. [ more ]

Boston Market, once a booming brand, is now down to a few dozen locations.

The decline of Boston Market reflects changing consumer preferences in the fast-casual dining landscape. [ more ]

Public relations is crucial for companies to build perception and stand out from competitors.

Consumer preferences are rapidly changing, emphasizing the importance of marketing and public relations strategies. [ more ]

Brands must adapt to the privacy-first era by focusing on zero- and first-party data and leveraging new communication channels like SMS.

Consumers are increasingly interested in texting with brands, highlighting the importance of personalized and consent-based SMS marketing. [ more ]

Whisky must learn from tequila and rum to adapt to changing consumer preferences.

Some whisky brands are embracing innovation in marketing to appeal to a wider audience. [ more ]

Consumers prioritize reducing intake of processed foods.

Brands need to find a balance between technology integration and offering wholesome products. [ more ]

Social media platforms are refining their definition of political content based on research and user engagement.

A survey found that a majority of consumers believe it is important for brands to take a public stance on social and political issues. [ more ]

Smaller arthouse cinemas thrive while larger multiplex chains struggle

Niche cinema chains focus on quality experience and curated film selection [ more ]

Sales of Rioja wine are declining, especially among younger consumers.

Winemakers in the Rioja region are experimenting with new techniques and varieties to appeal to a wider audience. [ more ]

Bronco Wine Co. has reached its 50th anniversary with new leaders at the top but the same attention to consumer tastes.

Bronco Wine Co. aims to attract the next generation of drinkers by offering a variety of wine choices. [ more ]

Nearly two-thirds of consumers prefer to shop online and believe they get better deals via the Web than in brick-and-mortar stores

Price, product quality, and delivery speed are the most important factors for consumers when making online purchases [ more ]

Consumers prefer more ads over payment

TikTok completes deal for Indonesia's top ecommerce platform

Microsoft reports 33% profit rise [ more ]

The media and entertainment industry is forecast to exceed $1 trillion in value by 2024.

Online video advertising is set to become the leading revenue source by 2028. [ more ]

42.60% of consumers see brand websites as the most valuable channel.

Only 7.59% of consumers prefer email as their most preferred marketing channel.

60% of consumers say AI recommendations would not convince them to buy. [ more ]

42.60% see brand websites as the most valuable channel

Only 7.59% prefer email as their most preferred marketing channel

85.30% of consumers are not interested in using AI when purchasing [ more ]

Some dish soaps work better with specific methods

Preference for variety of scents and eco-friendly brands [ more ]