"Three years ago, both these brands were beloved among teenage girls, in particular, according to investment bank Piper Sandler's semi-annual Taking Stock With Teens survey. This fall, upper-income teens said they were among the top trends that are "on the way out." Piper Sandler surveyed nearly 11,000 teens in 47 states between August 8 and September 22, 2025, to get a window into what young Americans are wearing, eating, and buying."
"While brands like Nike, Starbucks, and Chick-fil-A maintained their dominance over their respective categories for the past year, others slipped in popularity. For example, 12% of the male teens said Crocs were on the way out. In Piper Sandler's fall 2022 survey, the brand was among this demographic's top five preferred footwear brands. Activewear brand Lululemon was also among the teens' top 10 brands for online shopping in the spring, but it fell out of the top rankings for this fall."
Piper Sandler surveyed nearly 11,000 teens in 47 states between August 8 and September 22, 2025. The surveyed teens had an average age of 15.7 years and an average household income of $69,527. Nike, Starbucks, and Chick-fil-A maintained dominance in their categories. Lululemon leggings and Stanley cups declined in popularity among female teens. Crocs fell among male teens, and skinny jeans topped trends on the way out for both genders. Teens reported that quality and price were the top factors when buying clothes, above brand, trends, or sustainability. Teenage girls showed a preference for retro styles such as Hollister and UGG.
Read at Business Insider
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