"For me, it is an opportunity to reshape the company around very real food that is directly from plants. It's about delivering all those benefits of the plant kingdom to the consumer in ways that they're going to be able to easily integrate it into their lives."
"Chris Costagli, a food thought leader at NIQ, said plant-based brands have struggled in recent years as customers scrutinized their labels and found unfamiliar ingredients, added sugars or high sodium content. After peaking in 2020, U.S. retail sales of plant-based meat have plummeted, falling 26% over the last two years."
Beyond Meat has rebranded as Beyond The Plant Protein Co. to diversify beyond its struggling plant-based meat business. The company launched its first beverage, Beyond Immerse sparkling protein drink, in January and plans to release a protein bar this summer. U.S. plant-based meat sales have declined 26% over two years, with Beyond's revenue dropping 14% in the first nine months of 2025 and shares trading below $1. CEO Ethan Brown frames the rebrand as reshaping the company around plant-based nutrition. Other vegan food companies are similarly pivoting, with Eat Just introducing mung bean protein powder, Impossible Foods partnering on protein breads and pastas, and Silk launching a protein drink. Industry analysts attribute plant-based struggles to consumer concerns about unfamiliar ingredients, added sugars, and high sodium content.
Read at www.mercurynews.com
Unable to calculate read time
Collection
[
|
...
]