""enclosed in something ... because we are sociable people at heart.""
""And no, Tim, that's not to watch Ted Lasso on their ceiling.""
""the things that Apple would need to do to get this thing down to a price for humans is extraordinary""
""People need to remember that XR is a spectrum and that devices are going to exist along that continuum," Sag says. "The cheaper, simpler devices are going to reach the most people, but then there's going to be a lot of people who want more than this base level experience.""
Most people reject fully enclosing headsets because humans are sociable and prefer unobtrusive wearables. Current demand favors smart glasses that resemble ordinary frames and deliver genuinely useful everyday features. Apple risks falling behind if it delays smart-glasses launches until 2027 and must better align product choices with consumer aesthetics and utility. High pricing presents a major barrier for premium AR headsets, though cheaper, familiar frames can broaden adoption and create a pathway toward more advanced devices. The XR market will span a continuum of devices, with mass-market basics feeding demand for higher-end, feature-rich headsets over time.
Read at WIRED
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