#apple-vision-pro

#apple-vision-pro

Following a toiling week at CES, there was nothing more captivating to me than the opportunity to watch a full, hours-long Lakers game in the Apple Vision Pro by the time I got home. See, I'm based in New York, so my best chance of catching the latest Spectrum Front Row in Apple Immersive experience -- which puts you courtside, effectively on the scorer's table -- is by watching a replay a few days after the live broadcast.

Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, apparently halted production of the headset at the start of 2025.

Apple's Vision Pro remains the best VR headset by a mile, and there are many moments when it feels magical to use. I love staring at 3D photos, watching movies on huge screens, and working across a bunch of floating windows. But I noticed something weird after I wrote my first review in 2024: I took the headset off, put it back in its box, and didn't put it back on again.

Remember the Apple Vision Pro? Remember? It was a big, ambitious swing from Tim Cook and Co. - a $3,500 headset that lets you experience "augmented reality" - or, if you follow Apple's demands for branding - " spatial computing." Apple first showed off the Vision Pro in the spring of 2023, and then started selling the device in February 2024, and since then ... you really haven't heard much about it.