"Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, apparently halted production of the headset at the start of 2025."
"According to Sensor Tower, Apple has apparently reduced digital advertising spending for the Vision Pro by more than 95% over the past year in key markets including the United States and United Kingdom. The report also noted that Apple did little to expand the device's international rollout in 2025. Morgan Stanley analysts told the Financial Times that "the cost, form factor and the lack of VisionOS native apps are the reasons why the Vision Pro never sold broadly.""
"Apple says around 3,000 apps are designed specifically for Vision Pro, a figure that lags far behind the rapid growth of the iPhone App Store after its launch in 2008. Appfigures notes that this total likely includes niche and industry-specific software. The challenges facing the Vision Pro reflect broader weakness in the virtual reality market. According to Counterpoint Research, global VR headset shipments declined 14% year on year."
Apple shipped 390,000 Vision Pro units in 2024, with projections of just 45,000 new units in the latest quarter of 2025. Luxshare halted production at the start of 2025. Apple reduced Vision Pro digital advertising by over 95% in key markets and did little to expand international rollout in 2025. High cost, form factor issues, and a lack of VisionOS native apps are cited as reasons for limited sales. Users report weight, discomfort during extended use, and short battery life. Apple lists around 3,000 Vision Pro-specific apps, many niche or industry-specific. Global VR shipments fell 14% year over year, with Meta holding roughly 80% market share via lower-cost Quest headsets.
Read at MacRumors
Unable to calculate read time
Collection
[
|
...
]