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fromMacRumors
4 days ago

Report: Apple Vision Pro Is Still Failing to Catch On

Data from IDC claims that Apple shipped 390,000 Vision Pro units in 2024. IDC expected Apple to ship just 45,000 new Vision Pro units in the latest quarter of 2025. The Financial Times stressed that this compares to millions of iPhones, iPads and MacBooks sold each quarter. Luxshare, the Vision Pro's assembler, apparently halted production of the headset at the start of 2025.
Gadgets
Apple
fromHypebeast
5 days ago

Apple Vision Pro Faces Production Cuts as Sales Stall

Vision Pro shipments collapsed in 2025, production halted, ad spending cut over 95%, and Apple is pivoting toward cheaper headsets and AI-driven smart glasses.
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