Does the Vision Pro have a home in the enterprise?

"That's not a surprise; the enterprise market has come to be seen as crucial to the success of extended-reality devices, based both on price and how they're used. To be clear, the $3,499 Apple Vision Pro isn't for every business - or even where it makes sense, for every employee. But there are markets where it can deliver real value: product design and prototyping, data visualization, training, industrial use cases, medical treatment and even customer engagement in some fields."

"It's not a toy The first big challenge is getting people to take spatial computing seriously. This involves getting users comfortable with wearing a computer prominently on their face (and normalizing seeing someone else wearing one in an office). Beyond that is ensuring it's perceived as an enterprise device - not an expensive toy. The only way around that is for it to drive real value to the company, and for workers to understand that value."

Google and Microsoft pulled back consumer AR/VR efforts while keeping or redirecting enterprise initiatives. Apple positioned Vision Pro toward enterprise with early visionOS sessions and MDM support. The headset's $3,499 price limits broad deployment, but targeted use cases—product design, prototyping, data visualization, training, industrial work, medical treatment, and certain customer engagements—can justify the investment. Adoption requires normalizing wearing a face-mounted computer and ensuring perception as a business tool rather than an expensive toy. Enterprise IT faces deployment challenges but can capture value when deployments focus on clear productivity, safety, or revenue-generating outcomes.

Read at Computerworld