"Apple's pricey Vision Pro VR headset had a tough 2025. The company halted manufacturing with one of its suppliers, failed to ship any of the $3,500 headsets for the first three quarters of the year, then relaunched the headset with one of its high end M5 chips in time for the fourth quarter, but managed to get just 45,000 out of the door in 2025, according to IDC."
"By comparison, Meta, shipped 1.7 million Meta Quest units in the first three quarters of 2025, according to IDC. It helps that they cost about one-tenth as much, starting around $349. But even Meta's shipments were down 16 percent year over year, and the consumer market for bulky headgear has cooled to a damp chill, IDC vice president Francisco Jeronimo told The Register."
Apple halted manufacturing with a supplier and failed to ship any $3,500 Vision Pro headsets in the first three quarters of 2025. Apple relaunched the headset with an M5 chip for Q4 and shipped 45,000 units in 2025, down 345,000 from 2024's 390,000. Meta shipped 1.7 million Quest units in the first three quarters of 2025 at about $349 each but saw shipments fall 16% year over year. Gaming remains the strongest consumer segment. IDC expects mixed and virtual reality headset shipments to decline 42.8% in 2025. Apple and Meta slashed headset advertising; Vision Pro ad spend fell more than 95% year over year.
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