As the New York cannabis market evolves, consumers are shifting from mass-produced cannabis to small batch, family-run brands that emphasize quality and transparency. Major players, known as MSOs, often prioritize scalability and vertical integration, resulting in low wages, poor conditions, and generic products. Consumers are becoming more informed, leading to a decline in MSO popularity as buyers seek out local brands that focus on product integrity. The concept of 'small batch' highlights the dedication to quality, with careful growing and processing methods that enhance the consumer experience.
Consumers are gravitating toward small batch, family-run cannabis brands that prioritize quality, transparency, and freshness over the mass-produced offerings of corporate giants.
Major cannabis players built their empires on vertical integration, leading to low wages and poor quality, which consumers are increasingly rejecting in favor of local brands.
The term 'small batch' signifies a commitment to intentional growing, curated genetics, and careful post-harvest handling, contrasting sharply with the practices of large operators.
Savvy consumers in 2025 are prioritizing product integrity and asking tough questions about origins, freshness, and the people behind the cannabis they purchase.
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