Arthur Treacher's, a British-style fish and chips chain founded in 1969, experienced significant popularity with over 800 locations at its peak. However, its decline stemmed from a combination of market fluctuations, particularly the rising cost of cod during the 'Cod Wars', and strategic missteps after being purchased by Mrs. Paul's in 1979, which led to a controversial switch from cod to pollock. Today, only three locations remain, highlighting consumer hesitance towards fast food seafood options, particularly against the dominance of burgers and chicken in the industry.
The decline of Arthur Treacher's can be traced back to a combination of unfortunate market changes and mismanagement, culminating in the chain’s shift from cod to lower-quality pollock.
At its peak, Arthur Treacher's boasted over 800 locations but has dwindled to just three, demonstrating the drastic shifts in consumer preferences towards fried seafood.
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