#fast-food

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#kfc

The KFC x Burger King collab is a genius marketing move

KFC and Burger King end their rivalry with a collaborative BBF Burger, showcasing the potential of brand partnerships.

KFC Announces Saucy, a Chicken Tenders-Focused Spinoff | Entrepreneur

KFC is launching a new concept named Saucy, focusing on customizable chicken tenders with a variety of sauces to meet market demands.

Is KFC's Saucy new brand genius or desperation?

KFC's new brand Saucy signals a shift towards trendy branding, emphasizing fun and modern appeal to attract younger customers.

KFC's wacky new restaurant is all about chicken fingers and sauce

KFC's new restaurant concept Saucy emphasizes sauces, offering 11 different varieties and a vibrant aesthetic aimed at attracting younger, adventurous diners.

KFC Is Betting Big on Chicken Tenders

KFC's 'Saucy' taps into the trend of sauce-centric fast food by focusing on chicken tenders and diverse dipping options.

KFC Abrubptly Drops 'Original Recipe' Tradeamark Suit Against Church's Chicken

KFC's lawsuit against Church's Chicken over 'Original Recipe' has been dropped after an undisclosed amicable resolution.

The KFC x Burger King collab is a genius marketing move

KFC and Burger King end their rivalry with a collaborative BBF Burger, showcasing the potential of brand partnerships.

KFC Announces Saucy, a Chicken Tenders-Focused Spinoff | Entrepreneur

KFC is launching a new concept named Saucy, focusing on customizable chicken tenders with a variety of sauces to meet market demands.

Is KFC's Saucy new brand genius or desperation?

KFC's new brand Saucy signals a shift towards trendy branding, emphasizing fun and modern appeal to attract younger customers.

KFC's wacky new restaurant is all about chicken fingers and sauce

KFC's new restaurant concept Saucy emphasizes sauces, offering 11 different varieties and a vibrant aesthetic aimed at attracting younger, adventurous diners.

KFC Is Betting Big on Chicken Tenders

KFC's 'Saucy' taps into the trend of sauce-centric fast food by focusing on chicken tenders and diverse dipping options.

KFC Abrubptly Drops 'Original Recipe' Tradeamark Suit Against Church's Chicken

KFC's lawsuit against Church's Chicken over 'Original Recipe' has been dropped after an undisclosed amicable resolution.
morekfc
#dunkin

The US State With The Most Dunkin' Locations Isn't Massachusetts - Tasting Table

New York is now home to the most Dunkin' locations, surpassing Massachusetts as a coffee culture hub.

Here's Exactly What Dunkin's Eggs Are Made Out Of - Tasting Table

Dunkin' uses food additives in their eggs to maintain texture and flavor despite being pre-cooked and frozen for fast service.

14 Discontinued Dunkin' Menu Items We Want Back - Tasting Table

The discontinuation of favorite menu items at fast food chains can evoke strong emotional responses from loyal customers.

The Failed 1970s Dunkin' Menu Item That We Will Never See Again - Tasting Table

Dunkin's foray into selling pies failed due to poor execution and lack of fresh preparation, as the pies were delivered frozen.

The Fast Food Breakfast Sandwich That's Worth Rush Hour Traffic - Tasting Table

Dunkin' Sausage, Egg & Cheese Croissant ranks highest among fast food breakfast sandwiches for its balance of flavor and value.

The US State With The Most Dunkin' Locations Isn't Massachusetts - Tasting Table

New York is now home to the most Dunkin' locations, surpassing Massachusetts as a coffee culture hub.

Here's Exactly What Dunkin's Eggs Are Made Out Of - Tasting Table

Dunkin' uses food additives in their eggs to maintain texture and flavor despite being pre-cooked and frozen for fast service.

14 Discontinued Dunkin' Menu Items We Want Back - Tasting Table

The discontinuation of favorite menu items at fast food chains can evoke strong emotional responses from loyal customers.

The Failed 1970s Dunkin' Menu Item That We Will Never See Again - Tasting Table

Dunkin's foray into selling pies failed due to poor execution and lack of fresh preparation, as the pies were delivered frozen.

The Fast Food Breakfast Sandwich That's Worth Rush Hour Traffic - Tasting Table

Dunkin' Sausage, Egg & Cheese Croissant ranks highest among fast food breakfast sandwiches for its balance of flavor and value.
moredunkin

Fast-food chains are winning back customers with meal deals. Will the good times last?

Fast-food promotions temporarily boost customer traffic, but may not sustain long-term growth.
Rising menu prices have fueled customer backlash and declining sales.
#taco-bell

Taco Bell launches a beverage concept called Live Mas Cafe

Taco Bell is testing a new drink-centric model in California, aiming to innovate within the beverage industry while retaining food offerings.

Taco Bell launches chicken nuggets with a Hidden Valley dipping sauce

Taco Bell will launch Crispy Chicken Nuggets nationwide on December 19.

Taco Bell Drops Crispy Chicken Nuggets - Find Out Where | Entrepreneur

Taco Bell's Crispy Chicken Nuggets, launching December 19, showcase a unique recipe that diversifies its menu and reinforces its status in the fast-food industry.

Taco Bell brings back its Caramel Apple Empanada

Taco Bell is reviving its Caramel Apple Empanada as part of a nostalgic menu, offering fans classic items from past decades.

Do Chicken Nuggets Need a Taco Bell Twist?

Taco Bell's chicken nuggets introduce new texture and variety to its menu, appealing to fans while not directly competing with established nugget brands.

The first Taco Bell Triathlon just happened-there were five people

The article humorously explores how a Taco Bell-themed "triathlon" merges fast food with endurance culture in a quirky community event.

Taco Bell launches a beverage concept called Live Mas Cafe

Taco Bell is testing a new drink-centric model in California, aiming to innovate within the beverage industry while retaining food offerings.

Taco Bell launches chicken nuggets with a Hidden Valley dipping sauce

Taco Bell will launch Crispy Chicken Nuggets nationwide on December 19.

Taco Bell Drops Crispy Chicken Nuggets - Find Out Where | Entrepreneur

Taco Bell's Crispy Chicken Nuggets, launching December 19, showcase a unique recipe that diversifies its menu and reinforces its status in the fast-food industry.

Taco Bell brings back its Caramel Apple Empanada

Taco Bell is reviving its Caramel Apple Empanada as part of a nostalgic menu, offering fans classic items from past decades.

Do Chicken Nuggets Need a Taco Bell Twist?

Taco Bell's chicken nuggets introduce new texture and variety to its menu, appealing to fans while not directly competing with established nugget brands.

The first Taco Bell Triathlon just happened-there were five people

The article humorously explores how a Taco Bell-themed "triathlon" merges fast food with endurance culture in a quirky community event.
moretaco-bell
#breakfast

What Kind Of Meat Does Dunkin' Use In Its Breakfast Sausage? - Tasting Table

Dunkin' Donuts' breakfast sausage features pork and ingredients that enhance flavor and freshness, key to a satisfying breakfast experience.

Fast Food Hash Browns, Ranked Worst To Best - Tasting Table

Hash browns have a rich history and are a beloved breakfast item, but quality varies greatly among fast food chains.

What Kind Of Meat Does Dunkin' Use In Its Breakfast Sausage? - Tasting Table

Dunkin' Donuts' breakfast sausage features pork and ingredients that enhance flavor and freshness, key to a satisfying breakfast experience.

Fast Food Hash Browns, Ranked Worst To Best - Tasting Table

Hash browns have a rich history and are a beloved breakfast item, but quality varies greatly among fast food chains.
morebreakfast
#burger-king

The Canned Shortcut You Need For Burger King-Style Chicken Fries - Tasting Table

Canned chicken offers a quick, versatile solution for recreating Burger King's chicken fries at home, reducing prep time significantly.

We ranked chicken nuggets from 6 fast-food chains. Taco Bell's new nuggets came out on top.

Burger King's chicken nuggets are considered better as a side rather than an entrée, often overshadowed by the chain's burger offerings.

The Canned Shortcut You Need For Burger King-Style Chicken Fries - Tasting Table

Canned chicken offers a quick, versatile solution for recreating Burger King's chicken fries at home, reducing prep time significantly.

We ranked chicken nuggets from 6 fast-food chains. Taco Bell's new nuggets came out on top.

Burger King's chicken nuggets are considered better as a side rather than an entrée, often overshadowed by the chain's burger offerings.
moreburger-king
#in-n-out

I compared double cheeseburgers from famous East and West Coast chains. The cheaper one had a slight edge.

The competition between East and West Coast burgers showcases differing styles, with 7th Street Burger's creamy flavor and In-N-Out's cult classic appeal.

In-N-Out's 2024 Christmas sweater has an unexpected 3D feature

In-N-Out's 2024 Christmas sweater humorously portrays holiday stress with a detachable plush burger and nostalgic themes, maintaining a fun festive spirit.

I compared double cheeseburgers from famous East and West Coast chains. The cheaper one had a slight edge.

The competition between East and West Coast burgers showcases differing styles, with 7th Street Burger's creamy flavor and In-N-Out's cult classic appeal.

In-N-Out's 2024 Christmas sweater has an unexpected 3D feature

In-N-Out's 2024 Christmas sweater humorously portrays holiday stress with a detachable plush burger and nostalgic themes, maintaining a fun festive spirit.
morein-n-out
#mcdonalds

McDonald's will carry the $5 meal deal into 2025 to entice cost-wary customers

Fast food chains faced bankruptcies while working to appease customers frustrated by high prices in 2024, leading to low-cost meal offerings.

McDonald's is bringing back cheap fast food with its McValue menu

McDonald's aims to win back budget-conscious customers with a new value menu amid declining sales.

McDonald's is bringing back the McRib

McRib returns for a limited time during the holiday season, despite previous farewell announcements.

McDonald's will bring back the McRib on Dec. 3

McDonald's is reviving the McRib for the holiday season, featuring new sauce packaging and additional festive menu items.

I tried McDonald's spicy chicken nuggets and think they should be added permanently to the menu

McDonald's spicy chicken nuggets are back temporarily, responding to ongoing consumer demand and the trend of spicy food among fast-food chains.

McDonald's is finally bringing back its cult-favorite menu item - the Snack Wrap

McDonald's Snack Wraps will return to US menus in 2025 after fan demand and a period of declining sales.

McDonald's will carry the $5 meal deal into 2025 to entice cost-wary customers

Fast food chains faced bankruptcies while working to appease customers frustrated by high prices in 2024, leading to low-cost meal offerings.

McDonald's is bringing back cheap fast food with its McValue menu

McDonald's aims to win back budget-conscious customers with a new value menu amid declining sales.

McDonald's is bringing back the McRib

McRib returns for a limited time during the holiday season, despite previous farewell announcements.

McDonald's will bring back the McRib on Dec. 3

McDonald's is reviving the McRib for the holiday season, featuring new sauce packaging and additional festive menu items.

I tried McDonald's spicy chicken nuggets and think they should be added permanently to the menu

McDonald's spicy chicken nuggets are back temporarily, responding to ongoing consumer demand and the trend of spicy food among fast-food chains.

McDonald's is finally bringing back its cult-favorite menu item - the Snack Wrap

McDonald's Snack Wraps will return to US menus in 2025 after fan demand and a period of declining sales.
moremcdonalds
#taste-test

What fast food chain makes the best chicken tenders? Here's our ranking

Chicken tenders, considered superior to nuggets for their meatiness and flavor, have gained immense popularity and revenue in fast food.

The Best Fast Food Mashed Potatoes Are Only Available In Half Of The Country - Tasting Table

Boston Market offers the best fast food mashed potatoes, renowned for their homemade taste and quality ingredients.
The popularity of Boston Market's mashed potatoes is attributed to their made-from-scratch flavor and creamy texture.

The Fast Food Chain With The Absolute Worst Breakfast Sandwich - Tasting Table

Starbucks' breakfast sandwiches, particularly the bacon, Gouda, and egg version, rank poorly compared to competitors due to poor texture and ingredient quality.

What fast food chain makes the best chicken tenders? Here's our ranking

Chicken tenders, considered superior to nuggets for their meatiness and flavor, have gained immense popularity and revenue in fast food.

The Best Fast Food Mashed Potatoes Are Only Available In Half Of The Country - Tasting Table

Boston Market offers the best fast food mashed potatoes, renowned for their homemade taste and quality ingredients.
The popularity of Boston Market's mashed potatoes is attributed to their made-from-scratch flavor and creamy texture.

The Fast Food Chain With The Absolute Worst Breakfast Sandwich - Tasting Table

Starbucks' breakfast sandwiches, particularly the bacon, Gouda, and egg version, rank poorly compared to competitors due to poor texture and ingredient quality.
moretaste-test

The Essential Etiquette For Tipping At Fast Food Restaurants - Tasting Table

Tipping culture is increasingly controversial, with many diners feeling pressured to tip in fast food scenarios.
from Eater Portland
1 week ago

At Portland's New Vegan Burger Drive-Thru, Fast-Food Classics Will Get the Molly Baz Treatment

Face Plant aims to revolutionize fast food by offering an all-vegan drive-thru experience, focusing on flavor and convenience for plant-based eaters.

Why Japanese Sauce Packets Are So Much Better Than The American Version - Tasting Table

Japanese sauce packets are designed for convenient one-handed use, eliminating mess and inefficiency compared to American counterparts.

Every Popeye's Side Dish, Ranked Worst To Best - Tasting Table

Popeyes is renowned for its chicken sandwiches but also offers a worthy selection of Southern-style side dishes.

The Fast Food Capital Of The US Is One Appalachian State - Tasting Table

West Virginia is the fast-food capital of the U.S. with 49.04 restaurants per 100,000 residents.
#wendys

For Fresh, Not Frozen Fast Food, Try These 12 Popular Chains - Tasting Table

Wendy's upholds a commitment to never freezing its beef, ensuring quality and taste in their hamburgers since its inception.

8 Fast Food French Fries That Aren't What They Used To Be, For Better Or Worse - Tasting Table

Fast food fry innovations cater to changing consumer tastes, especially with the rise of delivery and drive-thru services.

The One Fast Food Chain That Uses Sea Salt To Season Its Fries, And Why It Makes A Difference - Tasting Table

Wendy's is reimagining fries by using sea salt to enhance flavor, quality, and consumer satisfaction.

10 Wendy's Hacks You'll Wish You Knew Sooner - Tasting Table

Explore Wendy's menu hacks to enhance your meal experience and save money.
Create unique combinations like a baked potato bowl or burger with toppings for more satisfaction.

For Fresh, Not Frozen Fast Food, Try These 12 Popular Chains - Tasting Table

Wendy's upholds a commitment to never freezing its beef, ensuring quality and taste in their hamburgers since its inception.

8 Fast Food French Fries That Aren't What They Used To Be, For Better Or Worse - Tasting Table

Fast food fry innovations cater to changing consumer tastes, especially with the rise of delivery and drive-thru services.

The One Fast Food Chain That Uses Sea Salt To Season Its Fries, And Why It Makes A Difference - Tasting Table

Wendy's is reimagining fries by using sea salt to enhance flavor, quality, and consumer satisfaction.

10 Wendy's Hacks You'll Wish You Knew Sooner - Tasting Table

Explore Wendy's menu hacks to enhance your meal experience and save money.
Create unique combinations like a baked potato bowl or burger with toppings for more satisfaction.
morewendys

Mom with gun threatens fast food workers over missing fries, California cops say

A mother threatened fast food employees with a firearm over a missing french fries dispute, leading to her arrest and child endangerment charges.
#chick-fil-a

The Ordering Mistake You Probably Make With Chick-Fil-A Milkshakes - Tasting Table

Chick-fil-A has removed large milkshakes to improve menu simplicity and service efficiency.

The Only 2 US States Without A Single Chick-Fil-A Location - Tasting Table

Chick-fil-A has not opened in Alaska and Vermont due to various legal and market entry complexities.

The Ordering Mistake You Probably Make With Chick-Fil-A Milkshakes - Tasting Table

Chick-fil-A has removed large milkshakes to improve menu simplicity and service efficiency.

The Only 2 US States Without A Single Chick-Fil-A Location - Tasting Table

Chick-fil-A has not opened in Alaska and Vermont due to various legal and market entry complexities.
morechick-fil-a
#sweets

Holidays 2024: Tamales, peppermint shakes and more in restaurants

Restaurants are diversifying their holiday menus with both sweet treats and substantial dishes for the festive season.

Holidays 2024: Tamales, peppermint shakes and more in restaurants

Restaurants are enhancing holiday menus with a focus on sweet offerings and seasonal items.

Holidays 2024: Tamales, peppermint shakes and more in restaurants

Restaurants are diversifying their holiday menus with both sweet treats and substantial dishes for the festive season.

Holidays 2024: Tamales, peppermint shakes and more in restaurants

Restaurants are enhancing holiday menus with a focus on sweet offerings and seasonal items.
moresweets
#desserts

Holidays 2024: Tamales, peppermint shakes and more in restaurants

Restaurants are enhancing holiday menus with an abundance of sweets and festive dishes.

The Only Fast Food Chain Where You Can Order Cheesecake Factory Cheesecake - Tasting Table

Fast food chains can now offer Cheesecake Factory cheesecake, available at participating Long John Silver's locations starting April 2023.

Holidays 2024: Tamales, peppermint shakes and more in restaurants

Restaurants are enhancing holiday menus with an abundance of sweets and festive dishes.

The Only Fast Food Chain Where You Can Order Cheesecake Factory Cheesecake - Tasting Table

Fast food chains can now offer Cheesecake Factory cheesecake, available at participating Long John Silver's locations starting April 2023.
moredesserts

The Best Way To Store Your Fast Food Sauce Packets - Tasting Table

Inspect fast food condiment packets for damage before use; their shelf life varies based on ingredients and proper storage.

The Top 10 Burger Franchises in 2024 | Entrepreneur

Burger franchises excel in innovative menu offerings and provide substantial support for franchisees, leading to lucrative opportunities in the fast food industry.

Confederacy of Dunks THE GAME SHOW

The Confederacy of Dunks Game Show has a new format combining basketball trivia with fun discussions about other topics like Arby's.

Cult-Favorite Chicken Chain Jollibee's New Hillsboro Location Eyes Early 2025 Opening

Jollibee is set to open its first location in Oregon, in Hillsboro's Tanasbourne Village, by early 2025.
#inflation

Fast food chains are locked in a 'value war' for US customers

Fast food chains are intensifying competition by focusing on perceived value amidst rising consumer prices and inflationary pressures.

Get ready to pay more at Chipotle

Chipotle may raise prices due to rising ingredient costs, but aims to maintain affordability for customers.

Fast food chains are locked in a 'value war' for US customers

Fast food chains are intensifying competition by focusing on perceived value amidst rising consumer prices and inflationary pressures.

Get ready to pay more at Chipotle

Chipotle may raise prices due to rising ingredient costs, but aims to maintain affordability for customers.
moreinflation

I tried club sandwiches from Subway, Jimmy John's, and Jersey Mike's, and there's one I wouldn't order again

Jersey Mike's and Jimmy John's both excel in quality ingredients, with Jersey Mike's winning for its meat stack and Jimmy John's for fresh bread.

Donald Trump sends a message-in a Big Mac Combo Meal

The meme depicting Trump, Musk, and Kennedy emphasizes a disconnect in health ideologies and highlights who ultimately holds decision-making power.

All the chain restaurants and fast-food spots that are expected to be open on Thanksgiving Day 2024

Many chain restaurants and fast-food spots will be open on Thanksgiving, offering both special menus and standard items.
#del-taco

Del Taco launches a new carne asada burrito and introduces a dirty soda

Del Taco has expanded its menu with a new carne asada steak burrito and drink options to celebrate the end of the year.

Del Taco launches a new carne asada burrito and introduces a dirty soda

Del Taco has revamped its menu with a new Carne Asada Steak Burrito and unique drink offerings.

Del Taco launches a new carne asada burrito and introduces a dirty soda

Del Taco is enhancing its menu with a substantial Carne Asada Steak Burrito and a unique soft drink blend for the end of the year.

Del Taco launches a new carne asada burrito and introduces a dirty soda

Del Taco has expanded its menu with a new carne asada steak burrito and drink options to celebrate the end of the year.

Del Taco launches a new carne asada burrito and introduces a dirty soda

Del Taco has revamped its menu with a new Carne Asada Steak Burrito and unique drink offerings.

Del Taco launches a new carne asada burrito and introduces a dirty soda

Del Taco is enhancing its menu with a substantial Carne Asada Steak Burrito and a unique soft drink blend for the end of the year.
moredel-taco
#mcrib

The McRib Is Back And McDonald's Will Sell You A Jug Of The Sauce For $20

The McRib returns on December 3, 2023, alongside its signature sauce, continuing its holiday tradition in fast food culture.

McDonald's McRib Is Returning Once Again With A Never-Before-Seen Offer - Tasting Table

The McRib's limited availability creates excitement and demand among customers.

The McRib Is Back And McDonald's Will Sell You A Jug Of The Sauce For $20

The McRib returns on December 3, 2023, alongside its signature sauce, continuing its holiday tradition in fast food culture.

McDonald's McRib Is Returning Once Again With A Never-Before-Seen Offer - Tasting Table

The McRib's limited availability creates excitement and demand among customers.
moremcrib

I tried the biggest burgers at 5 fast-food chains and ranked them from worst to best

Comparison of largest fast-food burgers reveals value, taste, and price as key considerations for consumers.
Burger King's Triple Whopper stands out for its taste and freshness compared to others.

Fried chicken chain Raising Cane's is opening its closest location to SF yet

Raising Cane's expands to Colma, marking its 100th California location and enhancing presence in the San Francisco Peninsula on November 19.

RFK Jr., Who Claims to Be Super Against Fast Food, Spotted Snacking on McDonald's With Trump and Elon Musk

The photo of Kennedy with McDonald's food highlights the irony of his public criticism of unhealthy eating habits.
Kennedy's smile while holding fast food contrasts sharply with his previous condemnation of such cuisine.
#political-commentary

RFK Jr. McDonald's Photo With Trump Goes Viral

Kennedy's photo with fast food contradicts his health-conscious image, highlighting public scrutiny over authenticity in health advocacy.

My God, the Sky Is Falling!' CNN's Shermichael Singleton Mocks Jim Acosta and Paul Begala's Outrage Over Trump-RFK McDonald's Photo

Indulging in fast food occasionally is common and doesn't negate one's advocacy for healthier eating.

RFK Jr. McDonald's Photo With Trump Goes Viral

Kennedy's photo with fast food contradicts his health-conscious image, highlighting public scrutiny over authenticity in health advocacy.

My God, the Sky Is Falling!' CNN's Shermichael Singleton Mocks Jim Acosta and Paul Begala's Outrage Over Trump-RFK McDonald's Photo

Indulging in fast food occasionally is common and doesn't negate one's advocacy for healthier eating.
morepolitical-commentary
from Fortune
1 month ago

RFK Jr. is pictured with a McDonald's burger as Trump Jr. says 'Make America Healthy Again starts TOMORROW'

Robert F. Kennedy Jr. faces dietary irony as he promotes health while dining on fast food amidst his nomination for Health and Human Services.

Pepsi's redesigned fast-food logos feel a bit desperate

Pepsi's latest campaign employs humorous tactics to gain market presence against Coca-Cola, but lacks a clear reason for consumer preference.

I tried cheese curds from Culver's, Zaxby's, and Freddy's, and I found the best in the Midwest

Culver's offers the best fast-food cheese curds in a comparison against Zaxby's and Freddy's.

Why You Should Avoid Ordering Chicken Wings From Little Caesars - Tasting Table

Little Caesars' wings ranked last due to subpar cooking methods and textures, with critiques focusing on their oven-roasting process.

Londoners can get free sandwiches from this legendary American chicken chain next week - here's how

Dave's Hot Chicken, a popular North American fast food chain, is launching in the UK with a pop-up in London to attract fans.

Ranking Fast Food Mashed Potatoes From Worst To Best - Tasting Table

Mashed potatoes deserve more recognition in fast food menus despite being comforting and versatile food options.

The age of Frankenstein franchises is coming: First IHOP-Applebee's combo restaurant to open in Texas

The new IHOP-Applebee's combo restaurant aims to mitigate financial risk amid declining sales for both chains.
from Business Insider
1 month ago

It's not getting any easier for fast-food chains

Fast-food sales are down due to price increases and competition from home cooking and independent restaurants.

14 Hacks To Upgrade Your Fast Food French Fries - Tasting Table

Fast food french fries can be enhanced with creative flavors and hacks, transforming a simple treat into an extraordinary experience.

McDonald's Japan Teases Dragon Ball Collaboration With Cryptic Goku Message | stupidDOPE

McDonald's Japan teases a collaboration with Dragon Ball, exciting anime and fast-food fans alike.

'Looks like garbage': The unusual origin of one of Calif.'s best regional foods

The Garbage Burrito at Miguel's Jr. is a humorous, iconic dish filled with nearly every ingredient on the menu, showcasing the brand's playful spirit.
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