"The new menu aims to offer more premium-adjacent options without straying far from its budget-friendly roots - something that Taco Bell fans have come to expect from the brand. The move comes as diners continue to look to fast-food chains for more affordable meals, and as chains across the industry compete to make their value offerings feel more satisfying - and more indulgent - than ever. The menu, which launches on January 22, includes five new items and five returning fan-favorites, all priced under $3."
"The creamy ranch sauce, fresh-tasting tomatoes, and lettuce gave a similar flavor profile to McDonald's Ranch Snack Wraps - which we both love. It had the same freshness as Anneta's favorite defunct burrito, with tender, flavorful chicken paired with the deliciously creamy avocado ranch sauce. However, we both found a lack of filling inside, so you get a lot of tortilla in each bite."
Taco Bell expanded the Luxe Value menu with five new items and five returning fan favorites, all priced under $3, launching January 22. The menu emphasizes premium-adjacent flavors while keeping budget-friendly pricing to appeal to value-seeking diners amid industry competition. Five brand-new items were tested and ranked, with the mini taco salad emerging as a surprising favorite. One new folded chicken stacker combined creamy avocado ranch, fresh tomatoes, lettuce, and tender chicken but contained relatively little filling, producing a tortilla-heavy bite. The menu aims to deliver indulgence wrapped in paper.
Read at Business Insider
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