"With households cooking at home more often to save money, and restaurants facing increases in energy bills, business rates, national insurance and hourly pay, profits are under pressure despite rising prices at the till. It is survival of the fittest, says Simon Wallis, the CEO of the brand, which operates via dozens of franchise partners running 155 outlets in the UK and nearly 40 more overseas including in the US, Dubai, Ireland and Sweden."
"The Glasgow-based company serves up chicken, beef and vegetarian kebabs, as well as burritos and rice bowls, in snappily branded outlets more akin to McDonald's or KFC than the traditional kebab shop. The business expects to open at 25 new sites in the UK this year, and there are longer-terms plans for 900 outlets worldwide, as Wallis says his tweaks to operations have given partners confidence to invest despite pressure on hospitality businesses."
German Doner Kebab (GDK), a British-owned chain operating 155 UK outlets and nearly 40 overseas, is adopting automation, self-service screens, and loyalty apps to tackle rising costs and declining dine-out demand. The chain faces pressure from higher energy bills, business rates, national insurance and hourly pay while households cook at home more. CEO Simon Wallis prioritizes franchisee profitability and has focused on productivity improvements, including a robotic kebab-shaver, to reduce labour impact. GDK plans around 25 UK openings this year and long-term ambitions for 900 outlets worldwide, leveraging operational tweaks to attract franchise investment.
Read at www.theguardian.com
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