Say Goodbye to Minute Maid's Frozen Orange Juice Can

"For generations, families cracked open a can of Minute Maid frozen juice concentrate, dropped the cylinder into a pitcher and added water. Those days are gone. Coca-Cola announced it's putting Minute Maid's frozen juice concentrates on ice in the U.S. and Canada, ending an 80-year tradition that helped turn orange juice into a year-round breakfast staple. The company cited "shifting consumer preferences" as consumers gravitate toward energy drinks and protein smoothies instead."

"The company cited "shifting consumer preferences" as consumers gravitate toward energy drinks and protein smoothies instead. Minute Maid helped popularize orange juice starting in 1946, when it began shipping frozen concentrate nationwide. Coca-Cola acquired Minute Maid in 1960 and later introduced ready-to-drink refrigerated juice, which gradually eclipsed frozen concentrate. Tropicana and other brands still sell frozen concentrate, though the category continues to shrink."

Coca-Cola will discontinue Minute Maid frozen juice concentrate in the U.S. and Canada after 80 years because consumers favor energy drinks and protein smoothies. For generations families prepared juice by cracking open a can, dropping the frozen cylinder into a pitcher and adding water; that at-home convenience is ending. Minute Maid began shipping frozen concentrate nationwide in 1946 and helped make orange juice a year-round breakfast staple. Coca-Cola acquired Minute Maid in 1960 and later introduced ready-to-drink refrigerated juices, which gradually eclipsed frozen concentrate. Tropicana and other brands still sell frozen concentrate, but the category continues to shrink.

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