A recent survey by the European Central Bank indicates that nearly half of Europeans are inclined to abandon US products in response to tariffs imposed by President Trump. The survey involved about 19,000 participants and revealed that 44% of respondents prioritize preference over price when considering alternatives to American brands. This shift is particularly pronounced among higher-income households, suggesting a potential enduring change in purchasing behavior. The findings highlight the extent to which tariffs could reshape consumer attitudes towards US goods and services in Europe.
A new survey by the European Central Bank suggests that President Donald Trump's tariffs on EU products could trigger a major, long-lasting change in European consumer habits.
The survey indicates that a striking 44% of Europeans prefer to switch away from US brands, motivated by preference rather than price.
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