What a load of rubbish. Far better to order a free glass of tap water. At an Open University summer school some years ago, students were invited to take part in a trial. All were given 10 lots of two samples, Nottingham tap water and Highland Spring. There were enough participants over the weeks for a statistical sample. Answer? They could not tell the difference.
Water is a beautiful thing and I just want people to experiment and enjoy it in a way that they've never done before, says Binder, 53, whose brimming passion gives his speech a staccato energy. Sensing my scepticism, he tells me it's OK to laugh at the concept of water connoisseurship. I've been trying to get restaurants to do this for years and I think people are nervous, because you're either going to be a pioneer or a joke.
Aquafina bottled water is a PepsiCo brand, a direct competitor to Coca-Cola's Dasani brand, a similarly purified bottled water that isn't really all that different from other bottled water brands.