McDonald's is set to test new beverage offerings in select stores after discontinuing its CosMc's locations, which focused on unique drinks. Starting in September, the testing will occur in Wisconsin and Colorado, featuring various coffees and 'dirty sodas' with flavored syrups and dried fruits. The company aims to gauge customer interest in these new drinks to decide on their future inclusion in the menu. The shut down of CosMc's allowed McDonald's to explore innovative flavors without affecting service at its traditional locations.
McDonald's will begin testing a variety of new drinks at select stores, a move that follows the closure of its CosMc's locations that focused on unique beverages.
The testing will start in September in Wisconsin and Colorado, featuring a selection of coffees and 'dirty sodas' with flavors and dried fruits.
Through the CosMc's concept, McDonald's was able to experiment with new flavors and technologies without disrupting the existing restaurant experience.
McDonald's plans to evaluate customer reception of the new drinks and potentially incorporate them into the menu on a larger scale.
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