Samsung Galaxy S26 series smashes the pre-order record in South Korea

"In the seven days between February 27 and March 5, Samsung saw 1.35 million pre-orders. For comparison, the Galaxy S25 trio last year reached 1.3 million pre-orders in 11 days. This may be enough to finally dethrone the Galaxy Note10 achievement from 2019."

"It shouldn't surprise anyone that the Galaxy S26 Ultra was the most popular model and it accounted for a whopping 70% of pre-orders. Okay, we admit this is a little surprising - the Ultra tends to dominate, just not that much. Last year, the S25 Ultra made up "only" 52% of all pre-orders."

"S26 Ultra buyers gravitated towards White and Black for the most part. Meanwhile, S26+ buyers were a little more adventurous and predominantly picked Cobalt Violet... and Black. Maybe this is why companies don't release phones in fun colors - people just aren't interested."

The Samsung Galaxy S26 series set a new pre-order record in South Korea with 1.35 million units ordered between February 27 and March 5, exceeding the Galaxy S25's 1.3 million pre-orders achieved in 11 days. The Galaxy S26 Ultra dominated with 70% of pre-orders, a significant increase from the S25 Ultra's 52% share. The standard S26 and S26+ models combined for the remaining 30%, showing a shift in consumer preference toward the premium Ultra variant. Black and White emerged as the most popular colors for the S26 Ultra, while S26+ buyers preferred Cobalt Violet and Black. Despite the overall strong performance, the standard models struggled to attract attention compared to previous generations.

Read at GSMArena.com