Hydro Flask recently introduced micro bottles that hold just 6.7 ounces of liquid, priced at $19. While these bottles are significantly smaller than typical water bottles, fans appreciate them for their convenience, especially for drinks like milk and matcha. The initial online-only launch quickly sold out, leading to high demand and resale prices reaching $100. This trend reflects a broader movement towards smaller reusable bottles, sparking curiosity about consumer preferences and hydration habits.
"The Micro Hydro bottle’s small size doesn’t limit its popularity; fans find it convenient for drinks like milk and matcha, creating a unique market niche."
"Although it may not meet daily water intake needs, the design and social media buzz surrounding the Micro Hydro keeps it in high demand and sold out quickly."
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