In Q1 2025, Apple continued to dominate the smartphone market with its iPhone base model topping sales charts, a first in two years. This reflects a shift in consumer preference towards affordable devices. The iPhone 16 Pro Max and Pro secured the second and third spots, respectively, while only Xiaomi made the top 10 outside Apple and Samsung, indicating competitive pressures. Additionally, the introduction of tariffs is prompting manufacturers to promote refurbished models, altering the landscape of smartphone sales.
The latest data shows Apple dominating smartphone sales in Q1 2025, with the base model iPhone leading for the first time in two years.
The increasing popularity of non-Pro iPhone models indicates consumer preference for affordability amidst rising electronic prices due to potential tariffs.
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