Frustration with cup holder size and design has become influential in car purchasing decisions. In a survey, Audi received the worst rating with 269 problems per 100 vehicles. Many car buyers reported dissatisfaction, not only with digital features but primarily with cup holders. Car manufacturers struggle to keep up with diverse container sizes. Despite advancements in technology, consumers prioritize ample space for beverages, indicating that design elements for drink holders need urgent attention to meet buyer expectations.
"While it seemed like manufacturers had cup holders figured out, manufacturers are struggling to keep up with being able to accommodate all the different shapes and sizes [of containers] that are increasingly available."
"Despite the auto industry's obsession with software-defined vehicles, many purchasers would forego any number of digital doohickeys, so long as there was enough room in their new cars for multiple Big Gulps."
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