Coca-Cola, a symbol of American culture since 1886, has long dominated the soft drink industry. Recently, competitors like LaCroix and Zevia have gained traction, largely due to the shift towards healthier options. LaCroix became popular among millennials looking for alternatives to sugary sodas, especially post-2015. Zevia's growth has been remarkable since 2008, becoming public in 2021 with products free from sugar and artificial flavors. Newer entries like Poppi, initially gaining fame from Shark Tank, have also emerged, supported by Pepsi, indicating a changing landscape in the beverage market.
Coca-Cola's enduring dominance in the soft drink market has paved the way for competitors like LaCroix and Zevia, which capitalize on health trends and sustainability.
Founded in 1980, LaCroix captured the market by targeting millennial health-conscious consumers, especially after soda consumption declined due to health concerns.
Zevia, established in 2008, achieved remarkable growth and went public in 2021, solidifying its position as a leader in the natural beverage space.
With its acquisition by Pepsi and a diverse flavor lineup, Poppi is emerging as a significant competitor in the beverage industry, having gained fame on Shark Tank.
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