Pepsi's new global campaign 'Refresh the Game' coincides with the upcoming 2025 UEFA Women's European Championships, highlighting the sport's evolution. Featuring current stars like Alexia Putellas and legendary figures such as Pele, Ronaldinho, and David Beckham, the campaign showcases iconic moments from Pepsi's history. The film creatively connects the past and present, placing women's football at its heart, as past stadium legends pass the torch to the rising stars, celebrating their significant role in the game's progression. David Beckham enthusiastically endorses this new generation of stars.
The players in this campaign have played a pivotal role in getting women's football to where it is today.
'Refresh the Game' connects football's legendary past with its rapidly evolving present, putting women's football front and centre.
It’s been an honour to feature alongside them.
The film wraps up in the present day, with Putellas flicking a Pepsi can from Beckham's hands to James.
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