PepsiCo is celebrating Mountain Dew's new branding by launching a contest for individuals with tattoos of the old logo. Participants must post pictures of their tattoos on social media with the hashtag #DoTheDewTattooSweepstakes. Those chosen from the limited pool of fans can win a Las Vegas trip, including flights, hotel, and spending money. This unique marketing strategy aims to engage the brand's most devoted followers, showcasing its commitment to both innovation and nostalgia.
"If you have a tattoo of an old Mountain Dew logo, your odds of winning Mountain Dew's new sweepstakes are much, much higher."
"The contest will award five winners, so if you're a legal U.S. resident... with an old Mountain Dew logo tattoo, you could likely win..."
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