"'Rest assured, our iconic Cheetos and Doritos remain unchanged. Simply NKD is an alternative option, not a replacement, introduced to meet consumer demand.'"
"'This move underscores our commitment to flavor leadership, demonstrating that our taste remains strong even without visual cues.'"
"'As part of our broader transformation, we are expanding choices while still protecting our iconic brands. More choices, same flavor, same brand power.'"
"'They were disgusting. Does not at all taste like a Nacho Cheese Dorito, not to mention they leave a gross taste in the mouth afterwards.'"
Several popular snack lines now have versions without artificial flavors or dyes under 'Simply NKD' branding at Walmart and Sam's Club. The chips display faded colors but the manufacturer says texture and taste remain the same and plans a wider rollout this year. Social media reactions vary from praise for identical taste and crunchy texture to criticism that flavor is lacking and leaves an unpleasant aftertaste. The products retail at just under $4 per bag and are sold alongside original offerings. PepsiCo frames the launch as an alternative option responding to consumer demand.
Read at Mail Online
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