Frito-Lay chips originated in 1932 when Charles E. Doolin started making chips called Fritos in his mother's kitchen. Initially sold for a nickel, these chips became an affordable treat during the Great Depression. Herman Lay was also selling potato chips at this time, and the two merged in 1961 to form Frito-Lay. Later, in 1965, Frito-Lay merged with PepsiCo, creating a large snack company that includes popular brands like Lay's and Doritos. Despite changes in prices and portion sizes, Frito-Lay has maintained its status in American culture.
Frito-Lay chips have been a quintessential American food for nearly a century, becoming a staple in school lunches and barbeques despite rising prices and smaller portion sizes.
The company has a rich history, originating from the collaboration of Charles E. Doolin and Herman Lay, leading to its growth into a major snack company under PepsiCo.
Frito-Lay capitalized on a growing demand for convenience and created a nationwide phenomenon, using innovative marketing strategies during the rise of television.
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