"Coca-Cola's growing investments in Bodyarmor come as competition in the sports drink space heats up, necessitating a keen focus on evolving consumer preferences."
"The new packaging features bold nutritional claims, a refreshed logo, and a battle shield icon, aiming to resonate with an increasingly health-conscious consumer base."
Bodyarmor has unveiled its most significant packaging refresh in 15 years, aligning with a new TV campaign, 'Choose Better,' featuring renowned athletes. The rebranding was a year-long project focused on redesigning labels, highlighting nutritional benefits, and introducing a battle shield icon. This move comes as Bodyarmor, now under Coca-Cola, faces increasing competition from Gatorade and aims to capture a share of the booming $20 billion sports drink market, reflecting consumer demands for functional products like rapid rehydration.
Read at Fast Company
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