#advertising-campaign

#advertising-campaign

The aggressive four-week push is aimed at telling consumers that ESPN - long one of the pillars of the cable television business - will be available for the first time without a pay TV subscription. The service, a major initiative since ESPN Chairman Jimmy Pitaro took over the Disney unit in 2018, is a response to the growing number of consumers who are bypassing cable and satellite for streaming video platforms.

The American Eagle advertising campaign featuring Sydney Sweeney led to a stock price increase of over 15%, boosting the company’s market valuation by approximately $310 million.

Zyn's popularity has propelled parent company Philip Morris International's stock to all-time highs. PMI aims to raise awareness that Zyn is manufactured in the US.

Kennedy emphasized the vision of every American using wearables in four years, promoting self-health management through devices like CGMs, despite concerns about their effectiveness.

I found that shirt on eBay, because I just felt like I needed to wear a stupid shirt, like the ShamWow guy or something.

Total Wine & More capitalized on an unexpected jingle success, launching a major advertising campaign around it, significantly increasing their ad budget amid industry challenges.