#advertising-campaign
#advertising-campaign

23andMe Wants To Make CTV Part Of Its DNA | AdExchanger

23andMe launches campaign to raise awareness about its health services

The campaign features testimonials from users who discovered health issues through genetic testing

23andMe targets new users through surveys and audience profiling [ more ]

Rolling Stone

5 months ago

Paris Hilton's Media Company Pulls Twitter Ads, One Month After Being Welcomed Into the 'X Family'

Paris Hilton's media company has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters on ads appearing alongside white nationalist content.

Several major advertisers, including Disney, Apple, and Comcast/NBCUniversal, have severed ties with X after the report.

X has responded by suing Media Matters for defamation. [ more ]

www.mercurynews.com

5 months ago

Paris Hilton's media company suspends ads on Musk's Twitter

Paris Hilton's entertainment company, 11:11 Media, has pulled an advertising campaign from Elon Musk's X platform due to concerns about antisemitism and pro-Nazi content.

The decision to pull the campaign is a blow to X and its CEO, Linda Yaccarino, who recently announced a partnership with Hilton.

At least half a dozen other brands have also paused their ad spending on X due to similar concerns. [ more ]

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The Drum

5 days ago

Ad of the Day: Burger King somehow connects balding Brazilians and the drive thru

Burger King in Brazil rewards bald individuals with free Whopper through 'Bald Thru' drive-thru concept. [ more ]

Skift

2 weeks ago

Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points. [ more ]

The Drum

3 weeks ago

Young adults face embarrassing situations at home in Sprite's Latin campaign

Sprite launched 'The Knocklace Collection' to address privacy concerns for young adults living at home. [ more ]

The Drum

3 weeks ago

Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats

The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector. [ more ]

The Drum

Ad of the Day: Odd Deutsche Telekom Euro 2024 spot thrives on contrasts and strangeness

Unconventional approach to promoting the football tournament through a unique ad

Engaging storytelling with bizarre and contrasting scenarios capturing viewer attention [ more ]

The Drum

Ad of the Day: Loewe lets everyone in on the joke about its name

Loewe's new ad campaign cleverly combines humor and style to showcase its brand ambassadors and garments.

The use of a fake spelling bee in the ad effectively addresses how to pronounce the brand name while maintaining a humorous tone. [ more ]

Creative Bloq

Graphic design

Burger King surprises with sizzling anniversary ad campaign

Burger King celebrates its 70th anniversary with an ad campaign focusing on its tradition of preparing flame-grilled burgers.

The campaign features septuagenarian models showcasing passion around Burger King restaurants to emphasize the brand's longstanding commitment. [ more ]

Creative Bloq

Graphic design

The Papa Johns rebrand is a scream

Papa Johns undergoes rebranding with 90s nostalgia

New tagline 'Better Get You Some' emphasizes improved quality. [ more ]

Creative Bloq

Graphic design

Apple's giant Christmas billboards demonstrate the power of its logo

Apple is launching a new advertising campaign for the holiday season

The campaign features giant billboards in the shape of Apple-branded shopping bags [ more ]

The Business of Fashion

Unpacking Levi's New Marketing Strategy

Levi's released a new ad campaign celebrating the 10-year anniversary of its Live in Levi's tagline.

The brand is transitioning to focus more on direct-to-consumer sales, moving away from its historic reliance on wholesale. [ more ]

Adweek

Samsung Flips the Marketing Script With a 'Grandma-fluencer'

Samsung promotes WindFree air conditioners with a twist on influencer marketing by featuring a grandmother as the star.

Grandmother turns into a convincing influencer by using cinematic action sequences to showcase the air conditioner's features. [ more ]

Marketing Dive

Tropicana's new ads tout impact on brunch, mimosas and fridge chugging

Tropicana Pure Premium launched 'The Juice That Starts It All' campaign targeting joy moments. Efforts span TV, online video, social, audio, and digital out-of-home advertising. [ more ]

Yahoo Sports

Boston Red Sox

Column: You can star in the new Chicago White Sox ad campaign! Sounds like a plan, huh, Jerry?

Fans can submit memories for White Sox advertising campaign showcasing gameday experiences.

Innovative approach to marketing by involving fans to sell tickets instead of just promoting star players. [ more ]

The Drum

2 months ago

Ad of the Day: B&Q empowers everyone to tackle DIY projects

B&Q's 'You Can Do It' slogan highlighted in new ad campaign

Partnership with ITV and focus on encouraging DIY projects [ more ]

www.cbc.ca

Privacy technologies

Ford government running new taxpayer-funded ads, but isn't revealing cost | CBC News

The Ontario government is facing criticism for a taxpayer-funded advertising campaign promoting the provincial economy and investments.

The multi-media ad blitz, titled 'It's Happening Here', includes TV commercials and radio spots that have aired during prime time slots. [ more ]

GeekWire

San Francisco

Thinking outside of the Seattle box: Here's why a startup is buying up billboards in San Francisco

Statsig, a Seattle-based startup, has launched an aggressive advertising campaign in San Francisco to expand its reach beyond the Pacific Northwest.

The campaign includes over 200 billboards and posters with messages aimed at showcasing Statsig's tools for product teams to experiment with new features. [ more ]

www.dw.com

H&M pulls ad accused of sexualizing young girls DW 01/23/2024

H&M pulled an advertising campaign in Australia after receiving backlash for sexualizing young girls.

Zara and Balenciaga have also faced criticism for their advertising campaigns. [ more ]

www.cbc.ca

Canada news

Uber's new Toronto ad campaign aims aims to tackle 'misinformation,' but not all are convinced | CBC News

Uber Canada has launched an advertising campaign to clarify misconceptions about the ride-sharing service in Toronto.

The campaign aims to address concerns about a potential reinstatement of a ride-share cap by the city council. [ more ]

Creative Bloq

Artificial intelligence

Tropicana rejects 'AI' to become Tropcn

Tropicana is removing the letters 'AI' from some of its packaging in order to highlight its all-natural ingredients

Limited-edition versions of Tropcn Pure Premium orange juice are available at CES and random stores in the US [ more ]

The Drum

Sainsbury's challenges its pricey reputation in value-focused ad

Sainsbury's releases value-driven campaign to challenge perception of being an expensive supermarket chain

Ad features real Sainsbury's staff explaining low prices and good quality [ more ]

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