#advertising-campaign

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from Creative Bloq
2 days ago

Kellogg's reimagines the perfect brand mascot as a giant 3D kaiju in a surprising new ad

Kellogg's revitalizes its brand with a 3D animated campaign highlighting the importance of breakfast in personal routines, positioning it as the original breakfast choice.
#branding

Lloyds' brand refresh is a powerful symbol of progression

Lloyds Bank's new ad campaign emphasizes innovation and community, marking a significant evolution with its revamped mobile app and branding.

Do you sell cars?': Jaguar's rebrand prompts mockery, confusion online

Jaguar's latest ad campaign focuses on inclusivity without featuring cars, causing widespread confusion and backlash.

Tropicana's new ads tout impact on brunch, mimosas and fridge chugging

Tropicana Pure Premium launched 'The Juice That Starts It All' campaign targeting joy moments. Efforts span TV, online video, social, audio, and digital out-of-home advertising.

Lloyds' brand refresh is a powerful symbol of progression

Lloyds Bank's new ad campaign emphasizes innovation and community, marking a significant evolution with its revamped mobile app and branding.

Do you sell cars?': Jaguar's rebrand prompts mockery, confusion online

Jaguar's latest ad campaign focuses on inclusivity without featuring cars, causing widespread confusion and backlash.

Tropicana's new ads tout impact on brunch, mimosas and fridge chugging

Tropicana Pure Premium launched 'The Juice That Starts It All' campaign targeting joy moments. Efforts span TV, online video, social, audio, and digital out-of-home advertising.
morebranding

France targets UK businesses with 'Choose France' campaign amid tax concerns

France's "Choose France" campaign targets UK businesses disillusioned by tax increases, promoting France as a key investment destination.
#marketing-strategy

How Cognitiv created 'positiv' feelings about AI-powered marketing

Innovative campaign by Cognitiv highlighting benefits of deep learning in advertising.

Ad of the Day: Tech-savvy grandparents dodge awkward chat about money in Lloyds spot

Lloyds Bank's new Link Pay feature aims to resolve awkward financial conversations by simplifying money requests among family and friends.

Burger King surprises with sizzling anniversary ad campaign

Burger King celebrates its 70th anniversary with an ad campaign focusing on its tradition of preparing flame-grilled burgers.
The campaign features septuagenarian models showcasing passion around Burger King restaurants to emphasize the brand's longstanding commitment.

How Cognitiv created 'positiv' feelings about AI-powered marketing

Innovative campaign by Cognitiv highlighting benefits of deep learning in advertising.

Ad of the Day: Tech-savvy grandparents dodge awkward chat about money in Lloyds spot

Lloyds Bank's new Link Pay feature aims to resolve awkward financial conversations by simplifying money requests among family and friends.

Burger King surprises with sizzling anniversary ad campaign

Burger King celebrates its 70th anniversary with an ad campaign focusing on its tradition of preparing flame-grilled burgers.
The campaign features septuagenarian models showcasing passion around Burger King restaurants to emphasize the brand's longstanding commitment.
moremarketing-strategy

Powerful animal charity ads illuminate the healing power of pets

Pets symbolize hope and positivity, significantly improving mental well-being, as highlighted by Mayhew Animal Home's new campaign.
from Business Insider
2 months ago

The newest place to reach young male voters: porn websites

The ad campaign targets young male voters on porn sites, linking Trump to efforts to ban pornography.
#gen-z

Simon Taps Influencers To Draw Gen Z to the Mall

Simon Property Group launched a campaign targeting Gen Z by using nostalgia and partnering with influencers to promote mall culture.

Simon taps influencers to draw Gen Z to the mall

Simon Property Group targets Gen Z with its 'Meet Me @themall' campaign using influencers and nostalgia to promote mall culture.

Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points.

Simon Taps Influencers To Draw Gen Z to the Mall

Simon Property Group launched a campaign targeting Gen Z by using nostalgia and partnering with influencers to promote mall culture.

Simon taps influencers to draw Gen Z to the mall

Simon Property Group targets Gen Z with its 'Meet Me @themall' campaign using influencers and nostalgia to promote mall culture.

Inside Southwest's Push to Court Younger Travelers as U.S. Weighs TikTok Ban

Southwest Airlines launched a new advertising campaign called 'The Big Flex' targeting Gen Z and Millennial travelers with a focus on perks like two free checked bags and flexible points.
moregen-z

Snoop Dogg and Solo Stove Team Up for the "Blunt Marketing" Campaign | stupidDOPE

Solo Stove's 'Blunt Marketing' reinvents their branding strategy using Snoop Dogg for a direct, engaging promotion of their smokeless fire pits.
#paypal

Will Ferrell Covers Fleetwood Mac for PayPal in New Ad

PayPal enhances user experience with the integration of its debit card into Apple Wallet, supported by a high-profile ad campaign featuring Will Ferrell.

PayPal seeks to attract users offline

PayPal's new cashback program is boosting in-store purchases, particularly for groceries and gas, indicating a strategic shift.

Will Ferrell Covers Fleetwood Mac for PayPal in New Ad

PayPal enhances user experience with the integration of its debit card into Apple Wallet, supported by a high-profile ad campaign featuring Will Ferrell.

PayPal seeks to attract users offline

PayPal's new cashback program is boosting in-store purchases, particularly for groceries and gas, indicating a strategic shift.
morepaypal

Tubi Campaign Emphasizes the Streamer Is 'Free for Everyone'

Tubi launches 'Free for Everyone' campaign to highlight its accessibility and inclusivity for users.

Climate Groups Begin $55 Million Ad Campaign for Kamala Harris

A coalition of organizations launched a $55 million ad campaign supporting Vice President Kamala Harris, focusing on economic benefits of climate policies.
#digital-marketing

Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz

Harris's campaign is reserving $370 million for advertising, with a focus on digital platforms reflecting modern campaigning strategies.

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts.

Pitch deck: How Amazon is talking to marketers about Performance+

Amazon launched Performance+ ad campaign to simplify campaign creation and management by predicting user conversions hourly.

Harris Campaign Reserves $370 Million for Swing-State Fall Ad Blitz

Harris's campaign is reserving $370 million for advertising, with a focus on digital platforms reflecting modern campaigning strategies.

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts.

Pitch deck: How Amazon is talking to marketers about Performance+

Amazon launched Performance+ ad campaign to simplify campaign creation and management by predicting user conversions hourly.
moredigital-marketing

Powerful new advert highlights legal anti-LGBTQ+ discrimination in the US

The Advertising Council launched an ad campaign addressing legal anti-LGBTQ+ discrimination and promoting inclusivity in society.
#english-premier-league

Floki Announces Major Ad Campaign for Valhalla in the English Premier League for 2024-25 Season By Chainwire

Floki's Valhalla MMORPG will be prominently featured in an advertising campaign during the English Premier League, aiming for extensive global exposure.

Floki Announces Major Ad Campaign For Valhalla In The English Premier League For 2024-25 Season | HackerNoon

Floki's advertising campaign for Valhalla in the EPL promises massive global exposure and enhanced brand credibility.

Floki Announces Major Ad Campaign for Valhalla in the English Premier League for 2024-25 Season

Floki's Valhalla will have a high-profile advertising campaign during the English Premier League season, leveraging LED perimeter boards for global exposure.

Floki Announces Major Ad Campaign for Valhalla in the English Premier League for 2024-25 Season By Chainwire

Floki's Valhalla MMORPG will be prominently featured in an advertising campaign during the English Premier League, aiming for extensive global exposure.

Floki Announces Major Ad Campaign For Valhalla In The English Premier League For 2024-25 Season | HackerNoon

Floki's advertising campaign for Valhalla in the EPL promises massive global exposure and enhanced brand credibility.

Floki Announces Major Ad Campaign for Valhalla in the English Premier League for 2024-25 Season

Floki's Valhalla will have a high-profile advertising campaign during the English Premier League season, leveraging LED perimeter boards for global exposure.
moreenglish-premier-league

Omega is Going for Gold at Paris 2024 - Here's How

Omega celebrates Paris 2024 Olympics with special watches and advertising campaign.

Ingenious optical illusion billboard takes the terror out of the prostate check

Optical illusion used to spread an important message about prostate cancer.

Ad of the Day: Burger King somehow connects balding Brazilians and the drive thru

Burger King in Brazil rewards bald individuals with free Whopper through 'Bald Thru' drive-thru concept.

Young adults face embarrassing situations at home in Sprite's Latin campaign

Sprite launched 'The Knocklace Collection' to address privacy concerns for young adults living at home.
#humor

Ad of the Day: Loewe lets everyone in on the joke about its name

Loewe's new ad campaign cleverly combines humor and style to showcase its brand ambassadors and garments.
The use of a fake spelling bee in the ad effectively addresses how to pronounce the brand name while maintaining a humorous tone.

Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats

The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector.

Ad of the Day: Loewe lets everyone in on the joke about its name

Loewe's new ad campaign cleverly combines humor and style to showcase its brand ambassadors and garments.
The use of a fake spelling bee in the ad effectively addresses how to pronounce the brand name while maintaining a humorous tone.

Ad of the Day: Absurb Dreamies convention sees humans called Cat eat pet treats

The unconventional and humorous approach in Dreamies' cat convention ad garnered attention by breaking away from typical pet-focused ads in the sector.
morehumor

Ad of the Day: Odd Deutsche Telekom Euro 2024 spot thrives on contrasts and strangeness

Unconventional approach to promoting the football tournament through a unique ad
Engaging storytelling with bizarre and contrasting scenarios capturing viewer attention
#rebranding

The Papa Johns rebrand is a scream

Papa Johns undergoes rebranding with 90s nostalgia
New tagline 'Better Get You Some' emphasizes improved quality.

Verizon unveils future-facing new look with ad campaign nodding to its past

Verizon is rebranding with a new visual identity and ad campaign, emphasizing customer connection and innovation.

The Papa Johns rebrand is a scream

Papa Johns undergoes rebranding with 90s nostalgia
New tagline 'Better Get You Some' emphasizes improved quality.

Verizon unveils future-facing new look with ad campaign nodding to its past

Verizon is rebranding with a new visual identity and ad campaign, emphasizing customer connection and innovation.
morerebranding
#tiktok

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launched a $2.1 million ad campaign to oppose a bill potentially banning the app in battleground states.
Ads feature TikTok users expressing concern about the impact of a ban on small business owners and livelihoods.

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launches $2.1 million ad campaign to oppose House bill threatening ban.
Ads feature TikTok users expressing concerns over livelihood impact.

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launches $2.1 million ad campaign to fight potential ban
Ads target battleground states and aim to sway Senate Democrats

The UK Government Will Pay Influencers to Tell Migrants Not to Come

The Home Office is planning to use TikTok influencers to discourage illegal migration to the UK through a 1 million advertising campaign.
The campaign will focus on countries that account for a significant proportion of illegal migration to the UK, including Albania, Iraq, Egypt, and Vietnam.

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launched a $2.1 million ad campaign to oppose a bill potentially banning the app in battleground states.
Ads feature TikTok users expressing concern about the impact of a ban on small business owners and livelihoods.

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launches $2.1 million ad campaign to oppose House bill threatening ban.
Ads feature TikTok users expressing concerns over livelihood impact.

TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

TikTok launches $2.1 million ad campaign to fight potential ban
Ads target battleground states and aim to sway Senate Democrats

The UK Government Will Pay Influencers to Tell Migrants Not to Come

The Home Office is planning to use TikTok influencers to discourage illegal migration to the UK through a 1 million advertising campaign.
The campaign will focus on countries that account for a significant proportion of illegal migration to the UK, including Albania, Iraq, Egypt, and Vietnam.
moretiktok

Unpacking Levi's New Marketing Strategy

Levi's released a new ad campaign celebrating the 10-year anniversary of its Live in Levi's tagline.
The brand is transitioning to focus more on direct-to-consumer sales, moving away from its historic reliance on wholesale.

Samsung Flips the Marketing Script With a 'Grandma-fluencer'

Samsung promotes WindFree air conditioners with a twist on influencer marketing by featuring a grandmother as the star.
Grandmother turns into a convincing influencer by using cinematic action sequences to showcase the air conditioner's features.

Column: You can star in the new Chicago White Sox ad campaign! Sounds like a plan, huh, Jerry?

Fans can submit memories for White Sox advertising campaign showcasing gameday experiences.
Innovative approach to marketing by involving fans to sell tickets instead of just promoting star players.

Ad of the Day: B&Q empowers everyone to tackle DIY projects

B&Q's 'You Can Do It' slogan highlighted in new ad campaign
Partnership with ITV and focus on encouraging DIY projects

Ford government running new taxpayer-funded ads, but isn't revealing cost | CBC News

The Ontario government is facing criticism for a taxpayer-funded advertising campaign promoting the provincial economy and investments.
The multi-media ad blitz, titled 'It's Happening Here', includes TV commercials and radio spots that have aired during prime time slots.

Thinking outside of the Seattle box: Here's why a startup is buying up billboards in San Francisco

Statsig, a Seattle-based startup, has launched an aggressive advertising campaign in San Francisco to expand its reach beyond the Pacific Northwest.
The campaign includes over 200 billboards and posters with messages aimed at showcasing Statsig's tools for product teams to experiment with new features.

H&M pulls ad accused of sexualizing young girls DW 01/23/2024

H&M pulled an advertising campaign in Australia after receiving backlash for sexualizing young girls.
Zara and Balenciaga have also faced criticism for their advertising campaigns.

Uber's new Toronto ad campaign aims aims to tackle 'misinformation,' but not all are convinced | CBC News

Uber Canada has launched an advertising campaign to clarify misconceptions about the ride-sharing service in Toronto.
The campaign aims to address concerns about a potential reinstatement of a ride-share cap by the city council.

Tropicana rejects 'AI' to become Tropcn

Tropicana is removing the letters 'AI' from some of its packaging in order to highlight its all-natural ingredients
Limited-edition versions of Tropcn Pure Premium orange juice are available at CES and random stores in the US

Sainsbury's challenges its pricey reputation in value-focused ad

Sainsbury's releases value-driven campaign to challenge perception of being an expensive supermarket chain
Ad features real Sainsbury's staff explaining low prices and good quality

Job Vacancy: Brand Marketing Manager (m/w/d) // ToolTime GmbH | Marketing & Communications Jobs | Berlin Startup Jobs

In Deutschland gibt es mehr als eine Million Handwerksbetriebe, die im Papierkram untergehen.Die meisten dieser Betriebe arbeiten ohne Software oder mit stark veralteten Softwarelösungen.
#apple

Apple's giant Christmas billboards demonstrate the power of its logo

Apple is launching a new advertising campaign for the holiday season
The campaign features giant billboards in the shape of Apple-branded shopping bags

Apple's 'Shot on iPhone' Ad Is a Musica Mexicana Tribute

Apple's 'Shot on iPhone' campaign extends to Mexico with a surreal adventure featuring a Música Mexicana singer/songwriter.

Apple's giant Christmas billboards demonstrate the power of its logo

Apple is launching a new advertising campaign for the holiday season
The campaign features giant billboards in the shape of Apple-branded shopping bags

Apple's 'Shot on iPhone' Ad Is a Musica Mexicana Tribute

Apple's 'Shot on iPhone' campaign extends to Mexico with a surreal adventure featuring a Música Mexicana singer/songwriter.
moreapple

23andMe Wants To Make CTV Part Of Its DNA | AdExchanger

23andMe launches campaign to raise awareness about its health services
The campaign features testimonials from users who discovered health issues through genetic testing
23andMe targets new users through surveys and audience profiling

McDonald's hides its logo in ingenious ad campaign

McDonald's Canada launches an innovative ad campaign incorporating hidden Golden Arches during Moving Day, showcasing simplicity and interactivity in advertising.

Cuomo, in New Ad, Accuses Pro-Palestinian Activists of Supporting Hamas

Former Gov. Cuomo of New York launches campaign condemning Hamas and addressing protests against Israel, focusing on promoting understanding about Israel-US relationship.

Brooklyn gets shown some love by Mother New York

The 'Show Brooklyn Some Love' campaign by Mother New York aims to promote and support Brooklyn nonprofits for a more equitable borough.
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