Kashkash has initiated a significant advertising campaign, investing approximately NIS 2 million with the tagline "Salamat to the caspomat." The campaign promotes the Kashkash app as a modern solution for cashless transactions, featuring well-known comedians Israel Katorza and Eli Yatzpan. By encouraging users to transition from ATMs to digital payments, Kashkash highlights the ease and security of cashless transactions. Additionally, the promotion includes a raffle prize of 50,000 shekels for users who spend over NIS 500 through the app, reinforcing its value and accessibility in daily transactions.
Kashkash's advertising campaign aims to encourage users to stop withdrawing cash and switch to mobile payments for convenience, security, and accessibility.
With a NIS 2 million investment in humor-based ads and a NIS 50,000 raffle, Kashkash promotes its digital payment solution, appealing to a wide audience.
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