"While Verizon and T-Mobile seem engaged in an active and dynamic battle for our cellular souls, AT&T is a bit different. It continues to build out a stable cellular and fiber network and has even managed a few important acquisitions, but it does it in a way that's much quieter and pretty boring on the surface. Now it seems it's finally ready to make a little noise, as AT&T has announced a massive new campaign designed to go after T-Mobile for its so-called "Untruths"."
"The campaign begins with an ad starring Luke Wilson. The actor begins by stating, "AT&T has been carrying America's calls since 1876. When you've been around that long, you can spot a hustle coming from a mile away", and then he goes on to describe T-Mobile as the "master of breaking promises" by highlighting its deceptive ads and other similar follies."
AT&T launched a new advertising campaign that targets T-Mobile's marketing claims, using Luke Wilson to frame T-Mobile as prone to broken promises. The campaign emphasizes trust earned through action and highlights AT&T's $145 billion investment in U.S. connectivity infrastructure over four years. The company claims it covers more than 300,000 additional square miles compared to T-Mobile and stresses stronger coverage and better network consistency. The messaging aims to contrast AT&T's steady build-out of cellular and fiber networks with competitors' noisier strategies, while acknowledging potential regional performance challenges where rivals lead.
Read at Android Authority
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