US Ad of the Day: Snapchat illustrates the magic of AR in 'Wait'll you see this'

"'Wait'll you see this' is a 60-second spot that aims to pique viewers' interest in Snapchat's lenses and how they can bring magic to mundane, everyday life by leveraging augmented reality (AR). According to the ad, Snapchat allows users to see themselves and their friends as horses and dogs. They can even try virtual outfits from brands they love, highlighting how consumers and marketers benefit from the technology. The campaign features 10 unlockable lenses from creators like Denis Rossiev, Deej Drobo and Marco Mesoraca."

"In order to unlock each of the lenses, viewers can scan the actual commercial using the Snapchat camera. 'Wait'll you see this' will premiere on January 29 during the NFL AFC Championship Game. Lenses from the campaign will also be featured in a segment on the CBS pregame show. The campaign was led by Snap's chief creative officer, Colleen DeCourcy."

Snapchat released a 60-second spot titled 'Wait'll you see this' that highlights lenses and augmented reality. The spot demonstrates users seeing themselves and friends as horses and dogs and trying virtual outfits from brands. The campaign features ten unlockable lenses created by Denis Rossiev, Deej Drobo, Marco Mesoraca and others, each unlocked by scanning the commercial with the Snapchat camera. The spot will premiere January 29 during the NFL AFC Championship Game and lenses will also appear on the CBS pregame show. Colleen DeCourcy led creative efforts and detailed production credits accompany the launch.

Read at The Drum