US Ad of the Day: Snapchat illustrates the magic of AR in 'Wait'll you see this'
Snapchat's 'Wait'll you see this' campaign uses unlockable AR lenses in a TV spot to showcase virtual transformations, branded try-ons, and camera-triggered interactivity.
Snapchat Says Users Took a Trillion Selfies Last Year
Snapchatters created over one trillion selfie Snaps in 2024, driven by AI and AR Lenses enabling creative self-expression and connection across 930+ million users.
