"Every Snap is a moment for self-expression, connection with friends, or sharing something that matters. In 2024, that self-expression reached new heights:Snapchatters created well over one trillion selfie Snaps, a testament to how our global community of over 930 million use our camera to communicate, play, and feel closer together."
"Yes, "trillion," with a "t". Snapchatters created over a trillion selfies in the app in just one year. For context, Apple recently reported that iPhone users took over 500 billion selfies last year."
"From playful transformations to imaginative new ways of telling stories, our AI and AR-powered Lenses are at the heart of this creativity. Whether it's our new Imagine Lens that quickly turns text prompts into creative visuals, or favorites like Dog Ears and Crying Face, Lenses help our community experiment, laugh, and express themselves in ways only possible on Snapchat."
Snapchatters created over one trillion selfie Snaps in 2024, reflecting extensive use of the platform’s camera for self-expression, communication, play, and closeness among over 930 million users. Apple reported iPhone users took over 500 billion selfies last year, providing a comparative scale. AI and AR-powered Lenses are central to this creative activity, enabling playful transformations and new storytelling methods. The Imagine Lens converts text prompts into creative visuals rapidly. Popular Lenses like Dog Ears and Crying Face support experimentation, laughter, and expressive moments unique to the Snapchat experience.
Read at Social Media Today
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