"Ontario's workplace safety board is defending an advertising campaign that critics say is designed to improve its reputation, with some saying the funds should be spent helping injured workers. The five-week TV campaign features two ads that focus on the stories of fictional workers as they to return to work after an injury. The 30-second spots close with the Ontario Workplace Safety and Insurance Board's (WSIB) logo as a brief list of services it provides flashes on the screen."
"I think they're a little bit odd, Harry Goslin said of the ads. WSIB is the sole provider if you're covered under the Workplace Safety Insurance Act. It's not like, if you become unfortunately injured or ill on the job, that you get to shop around where you're going to go. I don't really understand why these ads are running, he added."
"But Ontario's Official Opposition and the union that represents the agency's 3,800 workers are slamming the $855,000 spent on the ad campaigns now running on television, and which ran for another five-week period in late 2024. The current campaign will cost the WSIB $455,000, while the previous ad cost around $400,000, the agency says. The president of the union OCEU/CUPE 1750 said the advertisements are a waste that money should have been spent on the WSIB's core mission."
WSIB is defending a five-week television advertising campaign featuring two 30-second ads about fictional workers returning to work after injury. The ads end with the WSIB logo and a brief list of services followed by 'Here to Help.' Critics include Ontario’s Official Opposition and the union representing 3,800 WSIB workers, who object to $855,000 spent across two campaigns. The current campaign cost $455,000 and a previous campaign cost about $400,000. Union president Harry Goslin called the ads odd and a waste, saying funds should support WSIB’s core mission. WSIB has a mandate to educate workers and employers on safety.
Read at www.cbc.ca
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