California's health insurance exchange, Covered California, unintentionally sent sensitive user data, such as health conditions and demographics, to LinkedIn during an advertising campaign. Investigative reporting by The Markup uncovered the issue, leading Covered California to disable tracking tools on their website and commit to a review of their privacy practices. The organization attributed the tracking to a marketing agency transition and stated they would take steps to protect consumer data. Moving forward, they plan to reassess their information security protocols to prevent similar incidents.
Covered California has initiated a review of our websites and information security and privacy protocols to ensure that no analytics tools are impermissibly sharing sensitive consumer information.
The organization said they were removed 'due to a marketing agency transition' in early April.
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