""Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means.""
""'Just do it' isn't just a slogan - it's a spirit that lives in every heartbeat of sport," Nicole Graham, Nike EVP and chief marketing officer, says in the release. "It's the belief that, together, we can inspire, unite, and elevate ourselves beyond what we thought possible. "With 'Why do it?' we're igniting that spark for a new generation, daring them to step forward with courage, trust in their own potential, and discover the greatness that unfolds the moment they decide to begin.""
Nike has flipped its iconic 'Just Do It' tagline into the question 'Why do it?' as a deliberate, one-off campaign rather than a permanent rebrand. The campaign aims to resonate with younger generations by reframing greatness as a choice and encouraging people to embrace courage, trust their potential, and begin. Nike framed the slogan as a living spirit of sport and positioned the new creative to hand the rallying cry to today's youth. The campaign responds to sales pressures and competition from newer sports brands, and the creative work was produced by Wieden+Kennedy Portland.
Read at Creative Bloq
Unable to calculate read time
Collection
[
|
...
]