#nike

#nike

The jacket, which Nike is calling its most technically engineered garment ever, features what the brand has dubbed A.I.R. Technology (that stands for Adapt. Inflate. Regulate., not artificial intelligence). At first glance, it looks like any other sleek Nike puffer. But here's the clever part: you can adjust how puffy it actually is depending on how cold you are. No more sweating through your coat after walking up a flight of stairs or shivering because you dressed for the wrong temperature.

Nike continues its steady stream of refined updates to one of its most beloved lifestyle runners, unveiling a new "Seaweed" iteration of the Zoom Vomero 5-a silhouette that has seamlessly bridged the gap between performance and fashion since its resurgence. This latest release gives the runner's technical design a fresh, sophisticated spin, pairing its signature layering and structure with a palette that feels both grounded and quietly bold.

Nike yesterday revealed that it expects $1.5 billion in gross incremental costs, on an annualized basis, because of tariffs. That's a 50% increase from Nike's last estimate, provided in June, of $1 billion. Meanwhile, Nike's gross margin for its first fiscal quarter of 2026 decreased 320 basis points, in part due to "increased product costs, including new tariffs, and channel mix headwinds," EVP and CFO Matthew Friend said on a call with analysts.

At the end of this month, they'll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It'll be a crucial test for the apparel brand, one its leaders might wish they could postpone.

When three icons in fashion and footwear collide, expectations are naturally sky-high - and this collaboration doesn't disappoint. NIGO, Levi's, and Nike have joined forces to resurrect the Air Force 3 Low, a sneaker with deep roots in basketball history, and give it a fresh spin for today's sneaker culture. The result is a release that blends heritage, texture, and playful detail in a way only this trio could deliver.

Nike continues to redefine the boundaries of basketball footwear with the release of the Ja 3 "Channel 12," a daring mismatched colorway that perfectly embodies Ja Morant 's style of play. Known for his explosive athleticism and unpredictable creativity on the court, Morant has become one of the NBA's most electrifying figures. This latest edition of his signature sneaker captures that energy, merging performance innovation with a design language as dynamic as the player it represents.

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."

Nike is overhauling its in-store presence, and my visits to five retailers this back-to-school season suggest the approach isn't one size fits all. Its retail partners, like Foot Locker and Snipes, seem to have the deepest markdowns, while Nike's stores have a broader selection. That's based on my store checks in New York, including Nike's new location in Brooklyn, two Foot Locker stores, streetwear retailer Snipes, and Urban Outfitters.

Nike has consistently defined the future of athletic performance and style, and now the brand is expanding its reach through a new partnership with Amazon Fashion. The launch of Nike's dedicated storefront on Amazon marks a significant step in how consumers can discover and shop the brand, combining Nike's legacy of innovation with the convenience and accessibility of Amazon's global platform.

The Carnival x Nike folding chair is decked out with details sneakerheads can appreciate. Built with a sturdy aluminum frame finished in sleek black, it's wrapped in tough 600D polyester fabric in a bold, unmistakable Nike orange. Even the armrests come cushioned for comfort, while the rectangular stitch pattern around the Carnival and Nike logos gives it an elevated touch.

Nike continues its momentum in reviving Y2K favorites with a fresh take on the Air Max Sunder. The latest iteration, the Nike Air Max Sunder "Realtree," introduces a bold camouflage aesthetic that reinterprets the late-'90s silhouette for today's sneaker culture. First unveiled in 1999, the Sunder was always unconventional, defined by its futuristic shroud and zipper-up closure. Now, its return takes on a rugged new identity that blends streetwear appeal with an outdoors-inspired design language.

The latest drop, the Nike Shox TL Seaweed, injects a seasonal palette into a sneaker already known for its futuristic cushioning system.

The Phantom 6 Low Erling Haaland Player Edition is built to turn chances into certainties, matching Haaland's explosive style with responsive traction and precision fit.

Nike's Calm line has introduced the 'Light Blue Realtree' Calm Mule, blending a soft pastel hue with tactical camo, making a statement in footwear design.

Nike's upcoming Air Max 1000 'Oatmeal' signals a bold shift toward the future of footwear, merging traditional design with advanced 3D printing technology.

The Air Jordan 1 High OG "Self-Expression," releasing on July 31 for $185, features a unique design that reveals colorful panels as it is worn.

Nike's Air Superfly balances performance and contemporary aesthetics, featuring a streamlined design that combines a lightweight feel with a track and field influence.

The Nike Air Monarch IV "Wheat" iteration respects the model's functional roots while introducing a bolder, more style-conscious edge that acknowledges the coexistence of utility and style.

The Nike Terra Kiger 10 stubbornly stays true to its roots while other trail shoes built for speed are evolving with carbon-fiber plates.

The 'Varsity Maize' colorway features a vibrant yellow mesh upper, complemented by black-to-silver gradients and a design that captures motion, ensuring it's a bold statement.

Nike's G.T. Future is poised to redefine performance basketball shoes with a perfect mix of innovative design, advanced technology, and visual appeal. It aims to cater to a new generation of players who value both functionality and style.