"The U.S. Patent and Trademark Office determined the marks are confusingly similar in appearance, sound, and commercial impression, despite the logos having different fonts and designs."
"Applicant's mark, B9, is confusingly similar to the registered mark, B9. The marks are similar in appearance, sound, and commercial impression."
"The James logo features a lowercase 'b' with a '9' embedded in the center, while the Back9 logo has a capital 'B' and a '9' of the same size next to each other."
"Nike had indicated the intention of using the logo on seemingly all types of athletic apparel, including footwear, headwear, shirts, pants, shorts and jackets."
Nike's attempt to trademark Bronny James' 'B9' logo was rejected by the U.S. Patent and Trademark Office. The refusal was based on the likelihood of confusion with Back9 Golf Apparel's existing trademark. The office noted that the two marks are similar in appearance, sound, and commercial impression, despite differences in font and design. Nike has until July 13 to appeal the decision, which affects the logo's use on various athletic apparel.
Read at Los Angeles Times
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