Employees of Nike's ailing Converse brand have been told to work from home this week ahead of a round of layoffs, according to a Bloomberg report. The struggling brand also is expected to be restructured, according to Bloomberg, which viewed a note sent to employees by Converse CEO Aaron Cain. Nike declined comment. It's unclear how many jobs will be eliminated.
The relationship between athletes and signature sneakers has always been a space where performance meets identity. In the case of Shai Gilgeous-Alexander, the debut of the SHAI 001 "BUTTER" marks more than another chapter in basketball footwear - it introduces a design language that is as distinctive as his game. Released under Converse, where Shai serves as both NBA Champion, MVP, and Creative Director of Converse Basketball, the sneaker represents a new era of athlete-led design.
The 'Masi Blue' colorway of the SHAI 001 sneaker line pays tribute to Shai Gilgeous-Alexander's brother and reflects his calm demeanor through design.
Balletcore is taking over fashion, blending delicate aesthetics with street style, as seen in Converse Japanâs innovative design with satin ribbons and chunky soles.
