"Fly kicks probably aren't what you think of when you hear about Costco, but Nike is trying to change that. The two companies - both giants in their own rights - teamed up to drop a pair of Kirkland Signature Nike SB Dunk Lows on Friday. The shoes launched at select Costco locations across the US at $135, WWD reported. The gray material is similar to that of the popular Kirkland Signature hoodie from Costco."
"Videos from Costco locations documented the hype around the shoe, which dropped without either company issuing an announcement. People can be seen lining up around pallets of shoes for a chance to snag their size. They're going for around $350 on the resale marketplace StockX, depending on size. As of Friday, the Costco website didn't appear to offer the sneakers. It's unclear how many pairs came in the drop, and if there will be more to come once they're sold out."
"Under previous CEO John Donahoe, Nike relied on retro styles like Dunks, Air Force Ones, and Air Jordan 1s. With Elliott Hill now at the helm, the sports giant is leaning into a more sports-focused approach, focusing on performance wear rather than lifestyle shoes. The company is also diversifying its profile through collaborations like NikeSkims - a new brand launched with Kim Kardashian. If the Costco line is any indicator, Nike's retro styles still seem to attract a crowd."
Nike partnered with Costco to release Kirkland Signature Nike SB Dunk Lows at select US Costco locations for $135. The sneakers use gray material similar to Costco's Kirkland Signature hoodie. The unannounced drop generated lines and video-documented hype as shoppers searched pallets for sizes. Resale listings on StockX show prices near $350 depending on size. The Costco website did not list the shoes as of Friday, and total supply and potential restocks remain unknown. Nike is emphasizing performance under current leadership while retro collaborations continue to draw consumer interest.
Read at Business Insider
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