fromDigiday
1 day agoHere are the 2025 brand winners and losers of tariffs
Last year, tariffs kicked in at their highest rate since the Great Depression, with the United States' effective tariff rate hitting above 17% in August. The beginning of the year started with chaos, as, seemingly every week, there was an announcement of some new tariff that would be levied against China or Mexico or Canada. Then came "Liberation Day," when President Donald Trump issued " reciprocal tariffs" on more than 180 countries and territories.
E-Commerce