New tech frontier as resale moves from niche to mainstream | Computer Weekly
Briefly

New tech frontier as resale moves from niche to mainstream | Computer Weekly
"a conscious lifestyle choice driven by personal values, community connection and financial empowerment"
"Recommerce is redefining how people shop - led by a new generation that values connection, purpose and sustainability."
"Nearly 80% of Gen Z and millennials see themselves as part of this movement, turning their passion for preloved items into real impact."
"easier than ever"
Recommerce has moved from niche to mainstream, with 89% of global consumers expecting to spend the same or more on preloved goods in 2025 compared with 2024. More than 27,000 people were surveyed globally, including marketplace sellers and general consumers. Recommerce is framed as a conscious lifestyle choice driven by personal values, community connection and financial empowerment, with nearly 80% of Gen Z and millennials identifying with the movement. AI-powered tools are making it easier to resell goods online, and enterprise resale software attracted investment in 2025, including a $30m Series B and $7.4m in early-stage funding.
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