"Artificial intelligence is no longer an emerging trend in fashion, it is already part of the supply chain. By 2030, up to 40 per cent of workers in developed economies will be expected to reskill as generative AI automates around a third of working hours across industries. In fashion, this is already happening fast and out of sight in customer service, logistics and stock management, improving efficiency while exposing major skills gaps."
"Crucially for shoppers, AI is also transforming how products are discovered. Searches on generative AI shopping platforms grew by 4,700 per cent between 2024 and 2025, and 41 per cent of consumers now trust AI-generated search results more than traditional advertising. In practical terms, this could mean fewer sponsored posts and more personalised, conversational shopping - and eventually AI "agents" that compare prices and even make purchases on our behalf."
Fashion enters 2026 amid its most significant reset since the pandemic as rising costs, changing consumer values and rapid advances in artificial intelligence reshape the $1.7 trillion industry. Brands must rethink what they sell, how they operate, whom they employ and how they earn customers' loyalty. Three forces stand out for UK consumers: AI, wellbeing and resale. AI is embedded in supply chains, automating tasks and prompting widespread reskilling as generative AI could automate around a third of working hours by 2030. AI already improves customer service, logistics and stock management while exposing major skills gaps and transforming product discovery through personalised, conversational shopping.
Read at The Independent
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