Shania Twain stars in Clearly Canadian's first advertising campaign in over three decades, embodying a treasure hunter seeking the iconic beverage. Filmed in the scenic Canadian outdoors, Twain's excitement captures the nostalgia associated with Clearly Canadian. The humorous commercial features interactions that highlight Twain's energetic portrayal and touches of everyday life, emphasizing the brand's local roots. Created by Ryan Reynolds' Maximum Effort, the campaign combines Canadian pride and celebrity partnership, marking a significant revival following a successful crowdfunding initiative that brought the brand back in stores since 2017.
Shania Twain's excitement about filming a nostalgic commercial for Clearly Canadian showcases her connection to the brand, blending her stardom with Canadian identity.
The commercial was directed by Ryan Reynolds' company Maximum Effort, reflecting a collaboration between beloved Canadian figures to revitalize a classic beverage.
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